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What is the duration, language, and format of Salesforce Marketing cloud email specialist Exam
- Language : English
- Duration : 90 minutes
- Delivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment. Click here for information on scheduling an exam.
- Number of questions : 60 questions
- Questions type : Multiple choice
- Passing score: 65%
NEW QUESTION 70
Northern Trail Outfitters' marketing team includes the nearest store to customers in the template of its emails.
This data extension only needs to be updated when store information changes, such as when a new store opens or a store closes.
How can this be achieved?
- A. Create a scheduled automation to import the file on a recurring basis with store information.
- B. Create a file drop automation to import the file when placed on the specified directory on the Enhanced FTP.
- C. Create a file drop automation to initiate when the store's data extension is updated via import.
- D. Create an automation to begin when Information changes on a store object using a workflow rule.
Answer: D
NEW QUESTION 71
A retailer has been gathering email addresses in-store by asking customers to enter their email addresses at checkout to receive promotional emails. Upon sending to these addresses, many bounce because they are not valid. The marketing team would like to implement an acquisition strategy to address this.
Which strategy should be used?
- A. Double Opt-In
- B. List Detective
- C. Single Opt-In
- D. Website Signups
Answer: A
NEW QUESTION 72
An email marketing team is setting up a campaign to message customers who register for an event. The registration data is being gathered in another system and will be passed to Marketing Cloud daily, and updates made to the customers' registration information will be reflected in the same file.
How should the import of event registration data be configured?
- A. Use the Import Wizard to overwrite the records in the data extension.
- B. Use the Import Activity to add new records into the data extension.
- C. Use the Import Wizard to add new records into the data extension.
- D. Use the Import Activity to overwrite the records in the data extension.
Answer: D
NEW QUESTION 73
Northern Trail Outfitters has a list of Platinum members containing 50,000 subscribers and a Lifetime Member list containing 20,000 subscribers; 7,000 subscribers in the Lifetime Member list also exist in the Platinum Member list.
An email was deployed to the Platinum members, but the marketing team would now like to send the same email to the Lifetime Member list.
Which feature should be used when sending the second email to ensure that the 7,000 subscribers that exist on both lists don't receive the same email twice?
- A. Exclusion Script
- B. Domain Exclusion List
- C. Suppression List
- D. Exclusion List
Answer: C
NEW QUESTION 74
A customer leverages transactional messages to send order confirmations.
What type of message is most suitable in this situation?
- A. Test Send
- B. Triggered Email
- C. Send Flow
- D. User-Initiated Email
Answer: B
Explanation:
Explanation
NEW QUESTION 75
What is required on an email message by the United States CAN-SPAM Act? (Choose 2)
- A. A link to the sender's website
- B. Physical Mailing Address
- C. Any Mailing Address
- D. A way to Unsubscribe
Answer: B,D
NEW QUESTION 76
NTO has the list of platinum members containing 50 thousand subscribers, and a lifetime member list, containing 20 thousand subscribers, 7 thousand subscribers in the lifetime member list also exist in the platinum member list, an email is being deployed to the platinum member but marketing team would now like to send the same email to the lifetime member list what feature should be use when sending the 2nd email to ensure that the7 thousand subscribers that exist on both list don't receive the same mail twice
- A. domain exclusion list
- B. exclusion script
- C. exclusion list
- D. separation list
Answer: C
NEW QUESTION 77
How can AMPscript customize email messages?
- A. Automate the template creation process.
- B. Automate the flow of creating email messages.
- C. Insert responsive content based on the user's viewing device.
- D. Provide advanced content personalization
Answer: D
NEW QUESTION 78
Northern Trail Outfitters sent three different emails as part of a seasonal campaign and would like to compare the open and click-through rates across the emails.
Which feature will enable this?
- A. Email Comparison Report
- B. Email Send Report
- C. Compare Email Sends on the Tracking page
- D. Include Measures within a Filter
Answer: C
Explanation:
Explanation
NEW QUESTION 79
Northern Trail Outfitters' marketing team includes the nearest store to customers in the template of its emails.
This data extension only needs to be updated when store information changes, such as when a new store opens or a store closes.
How could this be achieved?
- A. Create a scheduled automation to import the file on a recurring basis with store information.
- B. Create a file drop automation to import the file when placed on the specified directory on the Enhanced SFTP.
- C. Create an automation to begin when information changes on a store object using a workflow rule.
- D. Create a file drop automation to initiate when the store's data extension is updated via import.
Answer: B
NEW QUESTION 80
A marketer is about to introduce Content Builder to the entire Northern Trail Outfitters' marketing team.
Which three considerations should the marketing team keep in mind as they begin using Content Builder?
(Choose three.)
- A. Establish a naming convention optimized for search.
- B. Import duplicate copies of content for different messages or groups.
- C. Create a folder structure prior to importing assets.
- D. Review permissions and roles for users accessing Content Builder.
- E. Focus on creating and importing content for one primary channel.
Answer: A,C,D
NEW QUESTION 81
A company has set out to increase their subscriber base. They hired a team of marketing consultants to develop an acquisition plan backed by data.
What are two effective methods to acquire new subscribers? Choose 2 answers
- A. Require customers to provide their email address when calling customer service.
- B. Have customers opt in to email before they can shop online.
- C. Create an in-store SMS campaign that offers a discount for opting in.
- D. Ask for an email address when a customer makes a purchase in-store.
Answer: B,D
NEW QUESTION 82
A 15 person management team wants to review test emails built in email studio prior to live deployment based on content that is personalized for them but it clearly noted as a test email what is the safest most effective way for a marketer to accomplish this task without the compromising email content.
- A. create a test data extension composed of the management team and test send to the test data extension
- B. create a data extension composed of the management team create a user initiated send definition, select the email prepare test to the subject, select the data extension and send the email.
- C. create a list composed of the management team prepare test to the subject and use the send flow to send email to the list.
- D. find each individual with subscriber preview and test send to each individual recipient
Answer: B
NEW QUESTION 83
According to the CANSPAM act you must honor email opt out requests promptly. When must you process an unsubscribe request, and how long must your unsubscribe mechanism be operational? (Choose 2)
- A. Your unsubscribe mechanism must be operational for at least 30 days.
- B. Your unsubscribe mechanism must be operational for at least 20 days.
- C. you must process an unsubscribe request within 10 days.
- D. You must process an unsubscribe request within 20 days.
Answer: A,C
NEW QUESTION 84
Northern Train Outfitters wants the From Name on the monthly Newsletter to come from a specific User who is set up in the Marketing Cloud. Which feature would be used to set up this From Name selection?
- A. Delivery Profile
- B. Sender Profile
- C. Content information
- D. Can-SPAM classification
Answer: B
NEW QUESTION 85
NTO has planned cross-channel marketing efforts based on how a subscriber responds to an email and when they last purchased. NTO is evaluating both Automation Studio and Journey Builder for its campaigns and are leaning towards Journey Builder due to the available activities. Which three Canvas Activities are available in Journey Builder? Choose 3 answers
- A. Post to Facebook
- B. Wait Until
- C. Query Activity
- D. Send SMS
- E. Decision Split
Answer: B,D,E
NEW QUESTION 86
A marketing manager is reporting on the degree of customer engagement with the company's email. Which metric can be used?
- A. Bounce Rate
- B. Influenced Revenue
- C. List Growth Rates
- D. Click Through Rates
Answer: D
NEW QUESTION 87
Northern Trail Outfitters' marketing team includes the nearest store to customers in the templates of its emails. The data extension only needs to be updated when store information changes, such as when a new store opens or a store close.
How can this be achieved?
- A. Create a scheduled automation to import the file on a recurring basis with store information
- B. Create an automation to begin when information changes on a store object using a workflow rule
- C. Create a file drop automation to import the file when placed on the specified directory on the Enhanced FTP
- D. Create a file drop automation to initiate when the store's data extension is updated via import
Answer: B
NEW QUESTION 88
Consumers like email marketing because it lets brands communicate to them as individuals with real-time offers that they want to receive. Identify the elements that make an email message effective. (Choose 4)
- A. Include your physical mailing address.
- B. Data should always be relevant
- C. Sharing isn't just for social networks
- D. Send e-mail often to your customers
- E. Personalize email whenever possible
- F. Optimize for Mobile
Answer: B,C,E,F
NEW QUESTION 89
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