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Salesforce Certified Marketing Cloud Email Specialist certification is a globally recognized credential that demonstrates the candidate's proficiency in using Salesforce Marketing Cloud to design, manage, and execute successful email marketing campaigns. Salesforce Certified Marketing Cloud Email Specialist certification is ideal for marketers, email specialists, campaign managers, and digital marketing professionals who want to enhance their skills in email marketing.
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Salesforce Marketing-Cloud-Email-Specialist Exam is a certification exam that tests the knowledge and skills of individuals in the field of email marketing using the Salesforce Marketing Cloud platform. Salesforce Certified Marketing Cloud Email Specialist certification is a valuable asset for professionals who work with the Marketing Cloud and want to demonstrate their expertise in email marketing. Marketing-Cloud-Email-Specialist exam is designed to assess a candidate's ability to plan, create, manage, and analyze email marketing campaigns using the Marketing Cloud.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-email---MC-202
Salesforce Marketing-Cloud-Email-Specialist Exam Syllabus Topics:
| Section | Weight | Objectives |
| Content Creation and Delivery | 24% | - Configure send settings to meet the customer requirements
- Recommend Marketing Cloud tools to use when preparing an email for send
- Create and customize an email message to meet customers' needs
- Organize and manage email campaign content
|
| Email Marketing Best Practices | 10% | - Evaluate elements and techniques of email marketing to design effective emails and email programs
- Demonstrate appropriate and effective subscriber acquisition and retention methodologies
- Differentiate elements of an email that can impact message deliverability
|
| Marketing Automation | 26% | - Recommend the appropriate marketing automation solution
- Build the appropriate Automation Studio solution
- Build the appropriate Journey Builder solution
|
| Insights and Analytics | 14% | - Understand tracking and reporting metrics (e.g., Open Rate, Click-to-Open Rate, Bounces)
- Evaluate email campaign performance and data
|
| Subscriber and Data Management | 26% | - Manage subscriber data (Lists vs Data Extensions)
- Configure Contact Builder and Audience Builder
- Understand concepts of subscribers, profile center, and subscription centers
|