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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Lead Management | 24% | - Custom redirects: capabilities and use cases - Automation rules: components and use cases - Lists: types, capabilities and creation - Page actions - Segmentation rules - Completion actions - Scoring and grading: definition and management |
| Topic 2: Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of landing pages - Capabilities, use cases and metrics of forms |
| Topic 3: Administration | 11% | - Recycle Bin capabilities - Relationship between Account Engagement and Salesforce - Field creation, editing and mapping |
| Topic 4: Email Marketing | 20% | - Email reporting metrics - Difference between Emails and Email Templates - Email capabilities and use cases |
| Topic 5: Engagement Studio | 17% | - Components of engagement programs - Updating engagement programs and assets |
| Topic 6: Reporting and Analytics | 8% | - Dashboard interpretation - Conversion and engagement metrics - Campaign and lifecycle reporting |
Question 1
A repeating engagement program is set to allow prospects to be eligible to re-enter every 90 days and has a total entries limit of 5.
A user decides that the total entries limit should be changed to 10. The user pauses the program, changes the total entries limit to 10 and restarts the program.
What will happen to the prospects who landed on the End step more than 90 days ago and previously reached the 5 total entries limit?
A. Prospects will remain ineligible to re-enter the program.
B. Prospects will re-enter the program after waiting another 90 days.
C. Prospects will re-enter the program immediately.
D. Prospects will NOT re-enter the program until manually approved to re-enter.
Question 2
What is a good bounce rate?
A. More than 20%
B. Less than 5%
C. More than 10%
D. Less than 10%
Question 3
Which two actions can be used to change a prospect's Marketing Cloud Account Engagement campaign? (Choose two answers.)
A. Manually change the prospect's Marketing Cloud Account Engagement campaign when editing the prospect record.
B. Add the prospect to a static list.
C. Create a segmentation rule to change the Marketing Cloud Account Engagement campaign for prospects meeting certain criteria.
D. Create an automation rule to change Marketing Cloud Account Engagement campaign for prospects meeting certain criteria.
Question 4
A user wants to increase a prospect's score an additional five points every time a specific form is completed. The score increase should occur upon form submission.
What automation tool should be used to accomplish this?
A. Engagement studio
B. Custom redirect
C. Segmentation rule
D. Completion action
Question 5
What would occur if a single prospect is not both the recipient list and the suppression list for a list email?
A. The prospect will NOT be sent the Email, and future email sends will NOT be Impacted.
B. The prospect will be sent one copy of the email, but the prospect will be marked opted out for future email sends.
C. The prospect will be sent two copies future email sends will not be impacted.
D. The prospect will be sent one copy of the email, but will be suppressed for the next email send.
Solutions:
| Question 1 Answer: C | Question 2 Answer: D | Question 3 Answer: A,D | Question 4 Answer: D | Question 5 Answer: A |
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