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Salesforce Advanced-Cross-Channel (ACC) Exam is an advanced certification offered by Salesforce that validates an individual's expertise in managing cross-channel marketing campaigns. The accreditation is designed for experienced marketers and requires a deep understanding of Salesforce's Marketing Cloud platform, as well as an awareness of how different communication channels, including email, SMS, social media, and web, interact with and complement each other.
Salesforce Advanced Cross Channel Accredited Professional Exam is a certification exam that tests your knowledge and expertise in using Salesforce's cross-channel marketing tools. Advanced-Cross-Channel exam is designed for individuals who have a deep understanding of Salesforce Marketing Cloud and are looking to demonstrate their proficiency in using cross-channel marketing techniques to drive business growth. Advanced-Cross-Channel exam covers topics such as data management, email marketing, mobile messaging, social media advertising, and web personalization, among others.
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It is a universally accepted fact that the Advanced-Cross-Channel exam is a tough nut to crack for the majority of candidates, but there are still a lot of people in this field who long to gain the related certification so that a lot of people want to try their best to meet the challenge of the Advanced-Cross-Channel exam. A growing number of people know that if they have the chance to pass the exam, they will change their present situation and get a more decent job in the near future. More and more people have realized that they need to try their best to prepare for the Advanced-Cross-Channel exam.
To become a Salesforce Advanced Cross Channel Accredited Professional, individuals must complete the exam and pass with a score of 68% or higher. Advanced-Cross-Channel exam consists of 60 multiple-choice questions and must be completed within 90 minutes. Individuals who successfully pass the exam will receive a certification badge and will be recognized as a Salesforce Certified Advanced Cross Channel Accredited Professional.
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Ad Studio | 10% | - Paid media integration with Marketing Cloud - Ad Studio capabilities and campaign alignment |
| Topic 2: Distributed Marketing | 2% | - Centralized vs localized marketing management - Distributed campaign features and sending options |
| Topic 3: Interaction Studio | 10% | - Real-time personalization and interaction management - Cross-channel experience optimization |
| Topic 4: Social Studio | 12% | - Social customer service and engagement strategies - Identity unification and data management - Social Studio functionality and configuration |
| Topic 5: Cross-Channel Strategy and Measurement | 15% | - Channel selection and campaign planning - Multi-touch attribution and KPIs - Performance reporting and optimization |
| Topic 6: Mobile Studio | 13% | - Mobile messaging configuration and best practices - MobilePush and WhatsApp integration - MobileConnect and GroupConnect features |
| Topic 7: Einstein for Marketing Cloud | 23% | - Differentiate Einstein features and use cases - Implement and configure Einstein capabilities
|
| Topic 8: Journey Orchestration | 15% | - Journey design and best practices - Integration with Datorama and Google Analytics - Reporting and analytics for journeys |
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