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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
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The Salesforce Marketing-Cloud-Consultant Exam certification is an internationally-recognized validation that identifies persons who earn it as possessing skilled as a Certified Marketing Cloud Consultant. If a candidate wants significant improvement in career growth needs enhanced knowledge, skills, and talents. The Salesforce Marketing-Cloud-Consultant Exam certification provides proof of this advanced knowledge and skill. If a candidate has knowledge of associated technologies and skills that are required to pass the Salesforce Marketing-Cloud-Consultant Exam then he should take this exam.
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Account Configuration | 12% | - User roles, permissions and security settings - Account hierarchy and business unit setup - Mobile Studio configuration and features - Sender authentication and deliverability management |
| Topic 2: Discovery and Architecture | 16% | - Data and segmentation strategy design - Requirements gathering and analysis - Solution design and architecture planning - Long-term solution maintainability and scalability |
| Topic 3: Data Modeling and Management | 21% | - Contact configuration and identity management - Reporting, tracking and data views - Data extensions, attribute groups and relationships - Data import, export and transformation |
| Topic 4: Integration | 20% | - Extension products and integration solutions - Integration with Salesforce CRM and external systems - Marketing Cloud Connect configuration and troubleshooting - Data model support for personalized messaging |
| Topic 5: Messaging | 11% | - Message delivery and optimization - Email, SMS and push message design - Cross-channel messaging strategy - Content personalization and dynamic content |
| Topic 6: Automation | 20% | - Journey Builder design and implementation - Automation Studio activities and workflows - Scheduling and monitoring automations - Complex automation scenarios and best practices |
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