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| Section | Objectives |
|---|---|
| Topic 1: Personalization and Campaign Execution | - Experience and content personalization - Campaign setup and delivery |
| Topic 2: Data and Audience Management | - Data collection and ingestion - Segmentation and audience building |
| Topic 3: Marketing Cloud Personalization Fundamentals | - Platform architecture and components - Core concepts of personalization |
| Topic 4: Measurement and Optimization | - Performance optimization strategies - Reporting and analytics |
Question 1
Which development language is used to code the sitemap?
A. jQuery
B. Python
C. Ampscript
D. Javascript
Question 2
A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the ..... After viewing the homepage?
Question 3
What are the components of an Marketing Cloud Personalization web campaign?
A. Affinity, infobar, and attribution window
B. Email capture, homepage, and product requisite
C. Configured recipe, visitor profile, and content window
D. Experience, template, and content zone
Question 4
Event API requests are made using what two content types (select 2)?
A. XML
B. CSV
C. JSON
D. Form URL encoded
Question 5
How does a developer share web templates from one dataset to another?
A. Clone
B. Deployment manager
C. Copy
D. Download to zip file, upload zip file
Solutions:
| Question 1 Answer: D | Question 2 Answer: Only visible for members | Question 3 Answer: D | Question 4 Answer: C,D | Question 5 Answer: D |
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