Get Salesforce Advanced-Cross-Channel Dumps Questions Study Exam Guide Jun 24, 2025
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Salesforce Advanced-Cross-Channel is a certification exam that is designed for professionals who want to demonstrate their expertise in cross-channel marketing automation. It is an advanced-level exam that provides participants with the skills and knowledge they need to develop and execute cross-channel marketing campaigns using Salesforce tools and technologies.
NEW QUESTION # 51
What two options are needed when configuring a decision split using Attribute-to-Attribute comparison?
- A. An expression builder references Journey Data and Contact Data.
- B. Nullable fields to be used for comparing your Journey Data and Contact Data fields
- C. An expression builder references Journey Data and Journey Filtered : activities
- D. Non-nullable fields to be used for comparing your Journey Data and Contact Data fields
Answer: A,D
NEW QUESTION # 52
What can be recommended in Einstein web recommendations: select 3 (Home, Product; Category, Cart, Conversion Pages)
- A. banner
- B. Content
- C. Product
Answer: A,B,C
Explanation:
Einstein Web Recommendations Scope:
* Einstein Web Recommendations are designed to suggest relevant items to website visitors based on their behavior and your catalog data. These recommendations can bedisplayed in various places on your site, like the homepage, product pages, category pages, cart page, and even after a conversion.
What Can Be Recommended:
* A. Product:This is the most common type of recommendation. Einstein can suggest products that are similar to what the user is viewing, frequently bought together, or popular overall.
* B. Content:Einstein can also recommend content assets like blog posts, articles, videos, or white papers based on a user's browsing history and interests.
* C. Banner:While not a direct "recommendation" in the same way as products or content, Einstein can be used to personalize the banner displayed on a webpage. This involves selecting the most relevant banner from a set of options based on user data. This is typically handled by associating banners with assets in your catalog and then displaying them in recommendation display areas.
Why A, B, and C Are Correct:
* Flexibility:Einstein Web Recommendations are flexible and can be used to promote various types of assets.
* Personalization:The goal is to personalize the user experience by showing them relevant products, content, or even promotional banners.
NEW QUESTION # 53
Events and journeys have a close relationship. When a contact takes action with a marketing message or system, Marketing Cloud creates an event instance with associated properties.
Which are three methods in which Entry Events initiate journeys in Journey Builder?
- A. Contact actions in response to marketing messages
- B. Data-modifications to a contact's profile information
- C. Data retention policies
- D. Changes to a contact's attributes
- E. Status change through contact deletion operation
Answer: A,C,D
NEW QUESTION # 54
You are using replace inbox message feature. But your audience has changed and some of the contacts who received the first message do not exist. What would happen?
- A. the inbox message is replaced for all user.
- B. inbox message Is replaced for users who read the first message.
- C. Inbox message is replaced for existing usef s and deleted for users who do not eixist.
- D. the inbox message is replaced only for users who do not exist:
Answer: C
NEW QUESTION # 55
When creating a Beacon message, what does the field "Limit the total number of messages for mobile device to' control?
- A. The total number of times a mobile device can receive this message once every week
- B. The total number of times a mobile device can receive this message during the active period
- C. The total number of times a mobile device can receive this message once every 24 hours
- D. The total number of times a mobile device can receive this message once every 72 hours
Answer: B
NEW QUESTION # 56
Which two statements are true when using Journey Data and Contact Data within Journey Builder?
- A. Journey Data is a set of static values passed into the Journey for each contact
- B. Contact Data is a set of static values passed into the Journey for each contact
- C. Contact Data is dynamic data that retrieves the latest value upon decision split execution
- D. Journey Data is dynamic data that retrieves the latest value upon decision split execution
Answer: A,C
NEW QUESTION # 57
How dots social studio unify anonymous and known identities?
Answer:
Explanation:
Deterministic matching
NEW QUESTION # 58
How long does the activation process take for Einstein Engagement Frequency?
- A. up to one hour
- B. up to six hours
- C. up to 24 hours
- D. up to 72 hours
Answer: D
NEW QUESTION # 59
Where would you add a topic profile
- A. Admin settings
- B. Social studio engage
- C. Social studio automate
- D. Workspace settings
Answer: A
Explanation:
* Understanding Topic Profiles:
* Topic profiles are the core of social listening in Social Studio. They define the keywords, social accounts, and other criteria used to capture relevant social media mentions.
* Admin Settings as the Central Hub:
* Admin settings in Social Studio are the central location for managing overall account configurations, user permissions, and, importantly, topic profiles.
* Detailed Steps:
* Access Admin Settings:In Social Studio, you'll click on your profile avatar in the top right corner and then select "Admin".
* Topic Profiles Section:Within the Admin panel, you'll find a dedicated section for "Topic Profiles."
* Create/Edit Topic Profiles:This is where you can create new topic profiles or edit existing ones.
You'll define keywords, include/exclude terms, specify languages, locations, media types, and link social accounts.
* Why Other Options Are Incorrect:
* A. Social Studio Automate:Social Studio Automate is used for automating actions based on rules (e.g., automatically routing posts to different teams, adding classifications). It's not where you create the foundation of social listening (topic profiles).
* C. Workspace Settings:Workspace settings manage collaboration and workflow within a specific workspace. While you might use topic profiles within a workspace, you don't create them there.
* D. Social Studio Engage:Engage is for viewing and interacting with social media content that has already been captured based on your topic profiles. You don't create topic profiles in Engage.
In Summary:
NEW QUESTION # 60
How does real time interaction management (RTM) in IS help marketer to provide personalized content to user, Select multiple
- A. Orchestration
- B. Unified customer profile
- C. Data aggregation
Answer: A,B
NEW QUESTION # 61
What is true about Einstein Engagement Scoring (EES)?
- A. EES takes into account custom unsubscribe handling
- B. EES can import historical purchase data to drive conversion predications
- C. EES analyzes all send data from Marketing Cloud
- D. EES requires Collect Code Tracking forweb conversion predictions
Answer: B
NEW QUESTION # 62
Difference between inbox message and in app message.
- A. Inbox message is displayed once but in app message is displayed repeatedly
- B. Inbox message is displayed and stored in device in app message is displayed only 1 time
- C. Inbox messages can be used only in los whereas in app message can also be used in android
Answer: B
Explanation:
Inbox Messages:
* Storage:Inbox messages are delivered to and stored within the app's inbox (a dedicated section within the app).
* Persistence:They remain in the inbox until the user deletes them or the message expires.
* Purpose:Suitable for messages that users might want to refer back to, like promotions, updates, or transactional information.
In-App Messages:
* Display:In-app messages are displayed as pop-ups or notificationswhile the user is actively using the app.
* Transience:They are typically displayed only once (or until dismissed) and are not stored for later viewing.
* Purpose:Ideal for contextual messages, onboarding tips, or urgent alerts that require immediate attention.
Key Differences Summarized:
* Storage:Inbox messages are stored; in-app messages are not.
* Display:Inbox messages are viewed in the app's inbox; in-app messages are displayed as overlays during app use.
* Persistence:Inbox messages persist; in-app messages are transient.
Why Other Options Are Incorrect:
* B:The opposite is true. Inbox messages persist, while in-app messages are usually displayed only once.
* C:Both inbox and in-app messages can be used on both iOS and Android platforms.
NEW QUESTION # 63
What happens when a paused journey is resumed?
- A. Wait durations are extended by the length of time the journey was paused
- B. Wait durations start over for each contact
- C. All contacts who were in Wait steps immediately proceed to the next activity
- D. Users can choose whether or not to extend Wait durations by the length of time the journey was paused
Answer: A
NEW QUESTION # 64
What is the difference between an in-app message and an inbox message?
- A. An inbox message is sent to an inbox that's part of user's mobile app, and stays in the user's inbox for a specified time, whereas an in-app message displays to the user only one time.
- B. An inbox message is plain text, whereas an in-app message can be populated by a CloudPage
- C. An inbox message shows only one time to the user, where-as an in-app message keeps getting shown until its expiry date.
- D. An inbox message only works on iOS, but in-app messages work on both iOS and Android
Answer: A
NEW QUESTION # 65
Which two use cases are best suited for the new MC Transactional Messaging API?
- A. Password Resets
- B. Flash Sales
- C. Subscription reminders
- D. Order confirmations
Answer: A,D
NEW QUESTION # 66
What is the fastes way to add a classification to a post?
- A. Macro
- B. Add classification manually to each post.
- C. Classification cannot be added to a post
Answer: A
Explanation:
* Understanding Classifications and Macros:
* Classifications:In Social Studio, classifications are tags or labels you apply to posts to categorize them (e.g., sentiment, product, campaign, etc.). They are essential for analysis and reporting.
* Macros:Macros are pre-defined sets of actions that can be applied to posts with a single click.
They automate repetitive tasks.
* Why Macros are the Fastest:
* Automation:Macros are designed for efficiency. You can create a macro that applies a specific classification (or a set of classifications) to a post automatically.
* One-Click Application:Instead of manually selecting the classification from a dropdown menu for each post, you simply select the post(s) and apply the relevant macro.
* How to Use Macros for Classifications:
* Create a Macro:In Social Studio, go to "Admin" then find "Macros" under your workspace.
Create a new macro and name it appropriately (e.g., "Classify as Positive Sentiment").
* Define Macro Actions:Within the macro, add an action to "Set Classification." Choose the desired classification tag(s).
* Apply the Macro:In Engage, select the post(s) you want to classify. From the action menu, choose your macro.
* Why Other Options Are Incorrect:
* B. Add classification manually to each post:While youcanadd classifications manually, it's time-consuming, especially when dealing with a large volume of posts.
* C. Classification cannot be added to a post:This is incorrect. Classifications are a fundamental part of organizing and analyzing social data in Social Studio.
In Summary:
Macros provide the fastest way to add classifications to posts in Social Studio because they automate the process, allowing you to apply classifications with a single click. Therefore,A. Macrois the correct answer.
NEW QUESTION # 67
Which two functions does Einstein Copy Selection do for marketing campaigns?
- A. Send personalized content for each customer when they open email messages
- B. Analyze click results to find out which assets spark the most engagement among customers
- C. Determines how many subscribers will engage with the message.
- D. Use aggregate daily engagement metrics to optimize content for the next day
Answer: A,B
NEW QUESTION # 68
What does Priority in an in App message determine?
- A. Which message shows first in the lock-screen or notification tray, when the user receives multiple push notifications to their device
- B. Where on the screen (top, middle, bottom) the in-app message should appear
- C. Which message shows first when the user opens the app, when multiple-inapp messages are present on the user's device
- D. If the priority is set to 1, then the user's device will vibrate to let them know
Answer: C
NEW QUESTION # 69
Which three types of recommendations are supported by Einstein Web Recommendations?
Choose 3 answers
- A. Brower
- B. Content
- C. Operating System
- D. Banner
- E. Product
Answer: B,D,E
NEW QUESTION # 70
In which place can the facebook ad campaign be viewed when created in ad studio?
- A. Facebook testing environment
- B. Harkebing Cloud Setup
- C. JourneyBuilder
- D. Facebook Business Manager
Answer: D
NEW QUESTION # 71
How often are the Einstein Engagement Scoring models updated?
- A. Hourly
- B. Monthly
- C. Daily
- D. Weekly
Answer: B
NEW QUESTION # 72
What is the most frequent option to refresh an Advertising Audience?
- A. Hourly
- B. Monthly
- C. Daily
- D. Weekly
- E. BI-weekly
Answer: B
NEW QUESTION # 73
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In order to prepare for the Salesforce Advanced-Cross-Channel exam, candidates should have a thorough understanding of the Salesforce Marketing Cloud platform and its various components. They should also have experience in implementing cross-channel marketing campaigns and be familiar with best practices for creating personalized customer experiences. Salesforce offers a range of study materials and resources to help candidates prepare for the exam, including online courses, study guides, and practice exams.
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