AP-215 exam dumps

Salesforce AP-215 Value Package

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  • Exam Code: AP-215
  • Exam Name: Marketing Cloud Intelligence Accredited Professional
  • No. of Questions: 64 Questions and Answers
  • Updated: Aug 17, 2026

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Salesforce AP-215 Exam Syllabus Topics:

SectionObjectives
Topic 1: Data Integration and Configuration- Data Ingestion
  • 1. Scheduling and refresh settings
  • 2. File upload and API data sources
- Data Stream Types
  • 1. Configuring data source properties
  • 2. Understanding different data stream types
- Data Mapping
  • 1. Mapping fields from source files
  • 2. Data model configuration
Topic 2: Data Harmonization and Data Model- Dimensions and Measures
  • 1. Creating and managing measures (KPIs)
  • 2. Creating and managing dimensions
  • 3. Calculated measurements
- Parent-Child Data Streams
  • 1. Override Media Buy Hierarchies
  • 2. Data Update Permissions
  • 3. Linking data streams
- Data Classification
  • 1. Attribute classification
  • 2. Hierarchy management
Topic 3: Data Visualization and Dashboards- Filters and Drill-Downs
  • 1. Global and local filters
  • 2. Drill-down configuration
- Dashboard Design
  • 1. Building dashboards
  • 2. KPI widgets and chart types
- Calculated Measurements
  • 1. Formulas and functions
  • 2. Creating custom calculations
Topic 4: Reports and Activation- Report Types
  • 1. Report scheduling
  • 2. Standard and custom reports
- Data Export
  • 1. Exporting data and insights
  • 2. Integration with external tools
Topic 5: Marketing Intelligence Platform Fundamentals- Administration and Security
  • 1. Workspace and account settings
  • 2. User management and permissions
- Platform Overview
  • 1. Marketing Cloud Intelligence (formerly Datorama) overview
  • 2. Key features and capabilities

Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. An implementation engineer has been asked to perform QA for a standard file ingestion, done by the client.
The source file that was ingested can be seen below:

The number of rows added to this data stream is 3. What could have led to this discrepancy?

A) All fields are mapped except for the Media Buy Name.
B) All fields are mapped except for the Media Buy Key.
C) All fields are mapped except for the Campaign Key
D) All fields are mapped except for the Creative Name


2. An implementation engineer has been asked to perform a QA for a newly created harmonization field, Color, implemented by a client.
The source file that was ingested can be seen below:

The client performed the below standard mapping:

As a final step, the client had created the field 'Color'. As can be seen, it is extracted from the Creative Name (after the '#' sign).
For QA purposes, you have queried a pivot table, with the following fields:
* Media Buy Key
* Media Buy Name
* In View Impressions
The final pivot is presented below:

A) A calculated dimension was created with the formula: EXTRACT([Creative_Namel, #1)
B) An EXTRACT formula (for Color) was written and mapped to a Media Buy custom attribute.
C) A Harmonized dimension was created via a pattern over the Creative Name.
D) An EXTRACT formula (for Color) was written and mapped to a Creative custom attribute.


3. A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed.
Otherwise, return null for the opportunity status.

Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:
"Day" - Standard "Day" field
"Opportunity Key" > Main Generic Entity Key
"Opportunity Stage" - Generic Entity key 2
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 7th -11th.Which option reflects the stage(s) the opportunity key 123AA01 is associated with?

A) Confirmed interest
B) Confirmed Interest & Registered
C) Interest & Registered
D) interest


4. A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed Otherwise, return null for the opportunity status.

Given the above file and logic and assuming that the file is mapped in a generic data stream type with the following mapping
"Day" - Standard "Day" field
"Opportunity Key" > Main Generic Entity Key
"Opportunity Stage" + Generic Entity Key 2
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 7th - 11th. Which option reflects the stage(s) the Opportunity key 123AA01 is associated with?

A) Confirmed Interest
B) Confirmed Interest & Registered
C) Interest
D) Registered
E) Interest & Registered


5. Which two statements are correct regarding the Parent-Child configuration?

A) A Parent-Child cannot be configured between an Ads data stream type and a Conversion Tag one.
B) Parent-Child allows sharing both dimensions and measurements
C) Parent-Child configurations can cause performances issues
D) Parent-Child links different tables based on shared key values


Solutions:

Question # 1
Answer: C
Question # 2
Answer: D
Question # 3
Answer: C
Question # 4
Answer: E
Question # 5
Answer: C,D

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