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Salesforce AP-214 Exam Syllabus Topics:

Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

1. A deployment specialist sends an Inbox message to your customer audience "Loyalty Program". The next week, they send a message to the same audience using the Replace Inbox feature, but now that audience has some members that no longer exist. What is the expected outcome?

A) The new message replaces the first message for every user who received the first message, regardless if they still exist in the audience or not
B) All users receive the new message, but only if they're read the first message
C) The new message replaces the first message, and for users who no longer exist in the audience, the first message is deleted from the user's inbox
D) The new message replaces the first message only for users who no longer exist in the audience

2. How long does the activation process take for Einstein Engagement Frequency?

A) up to 72 hours
B) up to 24 hours
C) up to one hour
D) up to six hours

3. How are profiles merged In IS:

A) Once a day
B) Probabilistic matching
C) Deterministic matching on matched identities

4. What is true about Einstein Engagement Scoring (EES)?

A) EES requires Collect Code Tracking forweb conversion predictions
B) EES takes into account custom unsubscribe handling
C) EES analyzes all send data from Marketing Cloud
D) EES can import historical purchase data to drive conversion predications

5. What is the difference between an in-app message and an inbox message?

A) An inbox message only works on iOS, but in-app messages work on both iOS and Android
B) An inbox message is sent to an inbox that's part of user's mobile app, and stays in the user's inbox for a specified time, whereas an in-app message displays to the user only one time.
C) An inbox message shows only one time to the user, where-as an in-app message keeps getting shown until its expiry date.
D) An inbox message is plain text, whereas an in-app message can be populated by a CloudPage

Solutions: