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| Section | Weight | Objectives |
|---|---|---|
| Sales Strategy and Customer Engagement | 15% | - Demonstrate ROI and business outcomes - Qualify opportunities and identify stakeholders |
| IBM Big Data and Analytics Portfolio | 35% | - IBM BigInsights and Hadoop-based solutions - IBM Data Warehouse and Db2 Analytics Accelerator - IBM SPSS and predictive analytics offerings - IBM Watson Foundations and cognitive analytics |
| Big Data and Analytics Market and Opportunity | 25% | - Define big data characteristics and business drivers - Identify industry use cases and value propositions |
| Solution Positioning and Competitive Differentiation | 25% | - Address common customer objections - Articulate IBM advantages over competitors |
What are compelling reasons for a business to act on modernization?
Correct Answer: C 🗳️
What is the problem BigInsights solves for our customer?
Correct Answer: B 🗳️
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