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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. What type of data table in Unica Campaign contains information that augments a base table; for example, demographics, accounts belonging to a customer, order transactions belonging to a customer?

A) Base record table
B) Dimension table
C) Active record table
D) General table

2. In Unica Campaign, what segment type is a reusable list of contacts (such as customers, accounts, or households) that you can use in the Select process as input?

A) Smart Chart
B) Flowchart
C) Template
D) Sample

3. In Unica Campaign, where do you navigate to access the Advanced Settings that allow you to manage some Unica Campaign settings and server optimization features?

A) Open the flowchart in Edit mode and select Options.
B) Go to the Summary tab of the campaign.
C) Open the flowchart in Edit mode and select Admin.
D) View the flowchart in View mode and select Run.

4. In Unica Campaign, what is the basis for a variety of reports that can be used for data exploration, quick counts, or as a basis for targeting campaigns?

A) Profiles
B) Segments
C) Samples
D) Dimension hierarchy

5. In Unica Campaign, a user can add a new flowchart to a campaign either by creating a new one, or by what other method?

A) Copy an existing flowchart.
B) Run the "Create Flowchart" script.
C) Create a new row in the target cell spreadsheet.
D) Select "New Flowchart" from the Options menu.

Solutions: