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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Northern Trail Outfitter's customer base has high engagement on mobile devices, and a marketing intern is creating an email campaign tomorrow.
Which mobile optimization option provides the quickest turnaround and easiest implementation?

A) MobileResponsive
B) Responsive Aware
C) Mobile Aware

2. Northern Trail Outfitters (NTO) notices that some of itsunsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMM in its account.
What contributes to these unsubscribe reasons?

A) List Unsubscribe header
B) Universal Unsubscribe
C) Profile Center Unsubscribe

3. Northern Trail Outfitters (NTO) sends a birthday coupon during the subscriber's birthday month. NTO wants to reward the subscriber based upon engagement with the email and provide further messages based onthat interaction.
Which no-code features should be implemented to accomplish this?

A) Automation studio and Query Activity
B) Salesforce CDP and Einstein Engagement Scoring
C) Journey Builder and Engagement Split

4. A marketer wants to quickly view the link performance for a specific email, including Total Clicks and Unique Clicks.
Which area of the application should provide this data?

A) Tracking Conversions Tab
B) Send Performance Tab
C) Email Overlay View

5. Northern Trail Outfitters' marketing manager wants to schedule a report to be sent weekly to an Azure Blob regarding the performance of a holidays campaign.
Which tool should they use?

A) Datorama pivot Table
B) Campaign Email Tracking Report
C) Tracking Data Extract file transfer

Solutions: