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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: IBM Cognos Express Solution | 35% | - Architecture and core components - Product positioning and key differentiators - Deployment, licensing, and pricing model |
| Topic 2: IBM Business Analytics Portfolio | 10% | - Relationship to other Cognos products - Upgrades and migration paths |
| Topic 3: Selling and Positioning Strategies | 25% | - Use cases and success scenarios - Competitive comparison and advantages - Identifying customer requirements |
| Topic 4: Midmarket Business Analytics Overview | 30% | - Key business challenges and pain points - Value of business intelligence and analytics - Characteristics and needs of midmarket organizations |
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