Pass Oracle Responsys Marketing Platform Cloud Service 1z0-1032-22 exam [Apr 03, 2023] Updated 72 Questions
Oracle 1z0-1032-22 Actual Questions and 100% Cover Real Exam Questions
NEW QUESTION 35
You need to comment your RPL code so that it doesn't get generated in the source HTML for a campaign.
- A. <#-- and -->
- B. <comment> and </comment>
- C. <!-- and -->
- D. <<-- !~ -->
Answer: A
NEW QUESTION 36
You send the same email campaign out on the first Tuesday of every month to announce the month's specials. You are interested in comparing how subscribers responded to the emails in the first three days following the send date during the last three months.
How should you configure a report to do this?
- A. Select the 90-day Campaign Performance Report, select the campaigns and measures desired, and then just filter by "First 3 Days after Send".
- B. Create a separate report for each Campaign with performance measures within the Sent Date range for the first three days from launch. Export each report into Excel to assemble a summary report.
- C. Select the 30-day Campaign Performance Report, select just the campaigns desired, and the filter by "3 Days since Launch".
- D. Create a report with Dimension=Campaign-Launch Date for each campaign, desired performance measures, and date measure = Interval. Configure this measure to include 0 - 3 days from launch.
- E. Create a report with Dimension=Campaign-Launch Date for each campaign and select the da measure = Sent Date. Configure this measure as of three days from launch.
Answer: D
NEW QUESTION 37
Your client's email analyst advises you that recent reports show an increased soft-bounce rate of 6% for emails launched in the last 30 days. The analyst is worried about being flagged as having a bad reputation by some ISPs and wants you to suppress sending to soft-bounced addresses for the next 30 days.
Which option should you use to handle the soft-bounce problem?
- A. Create a filter of all soft-bounced addresses for the last three email launches, save it as a PET, and use that as a suppression table for all email campaigns for the month.
- B. Manually change the DEVERABILITY_STATUS_ field to Undeliverable for any email that soft bounces.
- C. Take the latest CED report to locate all soft-bounced addresses. Run a Connect job to change the DELIVERABILITY_STATUS_ field to U for those addresses so that messages will no longer be sent to that email address.
- D. When defining audiences for the next month, add criteria in Filter Designer to suppress all email addresses that have soft bounced in the last 30 days.
Answer: D
NEW QUESTION 38
Your client's requirements state that they need to have more than one profile list in their account.
Which two statements are true about implementing this? (Choose two.)
- A. Special configuration must be done to use different IP addresses to send campaigns to different lists in the account.
- B. If you have multiple profile lists, you must have separate programs, because all the messaging events launched in a Responsys Program must refer to the same profile list.
- C. The column to be used as the table's primary key must be named something different in each profile list.
- D. It is acceptable to have the same individual (email subscriber) in several profile lists, because a record with the same email address can exist in multiple lists with different RIID_'s.
Answer: A,B
NEW QUESTION 39
You are configuring a supplemental data import and the first row of the file contains the names of the columns in which you are importing.
What must you do to configure this file property?
- A. Replace the first row of the file with one text string that contains all the column names separated by columns. Then proceed with the import.
- B. You must delete the first row of the file before performing the import. Your file must contain actual data only.
- C. In the import configuration, select the "First line contains column names" check box.
- D. In the field mapper screen, select the "Columns Already Included" check box.
Answer: B
NEW QUESTION 40
How should you set up files that list all the daily Opt-In and Opt-Out events collected by Responsys?
- A. Create a SQL view that retrieves the Opt value column. Using Oracle Database Developer, connect to your Responsys database and pull the view data.
- B. In Program, you can use the SetData element to set this value to a supplemental table created to collect this information. The supplemental table can then be exported on a daily basis.
- C. An Event Data Feed export can be created to run on a daily basis with Opt-In and Opt-Out event types selected.
- D. An export of the profile list can be done on a daily basis. From this file, the Opt-In and Opt-Out can be extracted using a tool such as Excel.
Answer: C
NEW QUESTION 41
What steps should you perform to create conditional logic that uses Entry Tracking variables to control the path an enactment will follow?
- A. Create the Entry Tracking variable, configure how to populate the value, and then code an IF/ELSE RPL statement in the campaign.
- B. Create the Entry Tracking variable, configure how to populate the value, and then configure an Entry Tracking Variable element that uses conditions.
- C. Create the Entry Tracking variable, configure how to populate the value, and then configure a Data Switch using the Filter with program variables option.
- D. Create a Standard Filter Definition, configure a Data Switch, and then create a Program Entry Variable Filter Definition.
Answer: C
NEW QUESTION 42
Which three actions will change the EMAIL_PERMISSION_STATUS_ column for a proļ¬le list contact from opt-in to opt-out? (Choose three.)
- A. Recipient selects a Reply-to unsubscribe in a promotional email.
- B. Recipient inbox is full, so the promotional email is rejected by the server.
- C. Use Set Data in a Responsys Program to change the EMAIL_PERMISSION_STATUS_ column in a profile list record from I to O.
- D. Recipient registers a SPAM complaint for an email.
- E. Recipient deletes a promotional email from the inbox.
Answer: A,B,D
NEW QUESTION 43
In RPL, how do you reference a value in a data source?
- A. project_name.field_name
- B. data_source.field_name
- C. data_source_alias.filed_name_alias
- D. fieldname
Answer: D
NEW QUESTION 44
After implementing and launching a campaign, you want to watch real-time opens and clicks in order to give a quick report to the executive management.
Where should you retrieve these results and what step should you take to provide the management with the reporting information?
- A. View a Live Report for the campaign. Click the Generate Distributable Live Report URL. Provide the URL to the management to facilitate access to the Live Report.
- B. In the Campaign Workbook, in the Campaign Setting section, select the Edit active links for this launch link and copy the URL and then provide it to the management.
- C. In the Campaign Workbook, use the Analyze Deliverability functionality. Select the Edit active links for this launch link and copy the URL and provide it to the management.
- D. In the Program Designer, using the Analyze Report feature. Select the Edit active links for this launch link and copy the URL and provide it to the management.
Answer: C
NEW QUESTION 45
Which three steps should you take to set up your client's data model to support email campaigns during data discovery implementation? (Choose three.)
- A. Map a field that the client uses to uniquely identify each subscriber to either CUSTOMER_ID_ or EMAIL_ADDRESS_field in the contacts list.
- B. Map a field that the client uses to uniquely identify each subscriber to the RIID_ field in the contacts list.
- C. Encourage your client to add as many custom fields as possible to the profile list to increase processing efficiency, thereby eliminating the need for profile extension tables.
- D. Ensure that field names are not duplicated in profile lists and profile extension tables to avoid confusion during personalization or targeting steps in the Responsys campaign design process.
- E. Map the subscriber email address to the EMAIL_ADDRESS__ field in the contacts list to be used for messaging.
Answer: A,C,D
NEW QUESTION 46
While configuring the import of a PET table, you need to match new records to existing records for the data merge.
Which two profile fields are options to configure the import to match existing records? (Choose two.)
- A. EMAIL_ADDRESS_
- B. CUSTOMER_ID_
- C. PET_ID_
- D. ADDRESS_
Answer: A,B
Explanation:
Reference http://help4.responsys.net/customercenter/riuas/Connect_WizardUpload.htm
NEW QUESTION 47
Which three precautions should you take before deciding to delete a column from a Responsys data source? (Choose three.)
- A. Ensure that there are no Connect jobs updating the column to be deleted.
- B. Ensure that there are no active campaigns referencing the column to be deleted.
- C. Check to see whether the data column is being used by the customer for external analytics purposes.
- D. Check to make sure there are no forms referencing the column.
Answer: A,B,C
NEW QUESTION 48
You have received requirements to create Connect Event Data Feed exports for two different integration projects. The client wishes to create two CED feeds, both including the Sent feed.
What should you do?
- A. Create the two separate exports and ensure they both have the Sent value in them.
- B. Go back to the team that developed the requirements and tell them that the Sent feed can only be used in one actively scheduled Connect export job at one time. Determine if the same Sent feed can be sent to different file locations.
- C. Create the two separate exports and use the Sent value for one export and the SentX value for the second export.
- D. Go back to the team that developed the requirements and see if you can schedule the exports on different days. Responsys will allow the use of the same Sent value to be used in two different active exports if they are scheduled for different days of the week.
Answer: C
NEW QUESTION 49
You are asked to troubleshoot a dynamic campaign that is not inserting content correctly for VIP subscribers. You learn that VIP subscribers who have spent more than $3,000 are not receiving messages with the proper promotional code associated with their status level. The amount of money a subscriber has spent is stored in the AMT_PURCHASES attribute as number data type. The set of rules is as follows:
- Rule 1: AMT_PURCHASES Greater than 100
- Rule 2: AMT_PURCHASES Greater than 1000
- Rule 3: AMT_PURCHASES Greater than 3000
Identify the solution.
- A. Responsys can't execute rule sets for a dynamic region without a default conditional rule that initializes the rule set to zero. You will need to create the following rule to fix this issue:1. Default Rule 0: AMT_PURCHASES Equals 0
- B. The rule set should be changed:1. Rule 1: AMT_PURCHASES Greater than or equal to 1002. Rule 2: AMT_PURCHASES Greater than or equal to 10003. Rule 3: AMT_PURCHASES Greater than or equal to 3000
- C. Responsys executes rules in sequential order, so any subscriber with more than $100 in spending will have the content inserted associated with the first rule and the rest of the rules will never be resolved. Either the order of the rules should be reversed or the conditional logic should bechanged to use different operators.
- D. Responsys requires that the money data type be assigned, because it doesn't support the number data type to be used for monetary values.
Answer: C
NEW QUESTION 50
Which coding practice should you use when coding responsive design email messages?
- A. Include styling code inline between the <HEAD> tags within HTML elements instead of in external files.
- B. Create separate HTML documents for responsive and nonresponsive emails to avoid having the necessary elements and code structure in one document.
- C. Use background images freely; they will just not display if not supported on some platforms.
- D. Keep elements showing up in the responsive version in the same order as they appear in the nonresponsive version: left to right and top to bottom.
Answer: D
Explanation:
Reference https://www.slideshare.net/tediaka/responsys-email-designcodingrecommendations (slide 24)
NEW QUESTION 51
You're creating an Opt-In form for your client. After a new customer submits the subscription form, you want to wait for 24 hours and then send them a follow-up email with a discount offer.
How should you create a form rule to accomplish this?
- A. Create a form rule to trigger a custom event. Set up a program to listen for this customer event, wait for 24 hours, then send the follow-up email offer.
- B. Create a form rule that directs the new customer to a URL so they can enter their email address and request the discount coupon.
- C. Create a form rule to populate a table with the submitted data, then schedule a campaign 24 hours later to send all newly entered subscribers the follow-up email.
- D. Create a form rule to trigger a follow-up email message to the form submitter. In the form rule, specify a 24-hour delay before sending the email.
- E. Create a form rule that schedules a transactional email campaign with the offer 24 hours after each form submission.
Answer: D
NEW QUESTION 52
You need to create four versions of the same campaign with different subject lines to see which one receives the most opens and clicks. You are using EMD to create the campaign.
How should you do this with Responsys?
- A. Create four campaigns. Then in the program, configure a winner selection element and a Send Email Campaign element for each campaign. Publish the campaign and then determine the winner in a few days.
- B. Create four campaigns and configure the multivariate testing functionality available via the Version Test button in EMD for each campaign.
- C. Create one campaign and configure the multivariate testing functionality available via the Version Test button in EMD of the campaign. Create a program that launches this campaign.
- D. Create one campaign. Then in the program, configure a winner selection element and a Send Email Campaign element for the campaign. Publish the campaign and then determine the winner in a few days.
Answer: A
NEW QUESTION 53
You were in the middle of implementing a new campaign when you were pulled out of it to handle another priority. You now have time to return to configuring the campaign requirements, but are not sure what requirements you completed and what still need to be addressed.
What steps should you take to understanding the remaining issues that require further configuration in Responsys?
- A. Navigate to the Version Test screen and click the Workbook button.
- B. Navigate to the Workbook and click the Validate button.
- C. Navigate to the Workbook and click the EMD button.
- D. Navigate to the Workbook and click the Version Test button.
Answer: D
NEW QUESTION 54
You want to access cart and browse abandonment events on your ecommerce website and launch personalized retargeting marketing programs to your known users.
How can you use Rapid Retargeter to capture and expose the events in Responsys in order to accomplish this?
- A. Pass the event data into a Responsys supplemental table near real time with an API call. Backend tables are then automatically updated, so you can use Filter Designer for targeting.
- B. Capture the events and use an API to write them into profile extension tables in the client's Responsys account and then use SQL to pull data for personalization.
- C. Write the event data into external tables. Batch upload the data into a Responsys supplemental table via Connect every hour and then use SQL to pull data for personalization.
- D. After your website is correctly tagged, use the Interaction Events to enter your contacts into a Program and pass key visitor data as Program Entry Variables.
Answer: A
NEW QUESTION 55
You want to use Responsys SMS that invites recipients to click a link to a web form to register for a special event. You wish to measure clicks and form submissions (conversions).
Which four steps should you perform to make this possible? (Choose four.)
- A. You must purchase Premium tracking in order to support link tracking in Responsys.
- B. You must supply a short URL, so you can use bit.ly to shorten links that you wish to use in your text message.
- C. In the SMS campaign message designer, you must enable link tracking for the campaign.
- D. You must select a Responsys link table with the link names and URLs to be used in the SMS message.
- E. In the SMS campaign message designer, enable conversion tracking.
Answer: B,C,D,E
NEW QUESTION 56
You have a banner image in an HTML file with clickthrough reference. It is named acme_marquee.htm and you have uploaded it into a folder named LOGOS in your Content Library. You want to insert it into the HTML campaign document that has been uploaded to the Responsys Content Library into the HTML campaign document.
Which RPL code should you use to insert this document?
- A. <#include "cms : //contentlibrary/LOGOS/acme_marquee . htm">
- B. <$insertdocument "cms : //contentlibrary/LOGOS/acme_marquee . htm">
- C. <#assign banner="acme_marquee. htm"><#include "cms: //contentlibrary/ " + banner>
- D. <document="${//all content/. . /acme_marquee.htm}">
Answer: A
NEW QUESTION 57
You just completed putting all the HTML and RPL into the Email Message Designer (EMD). You want to see how Responsys will render this code.
What should you do to see this?
- A. Click the Preview button, which has the eye icon on it.
- B. Click the Render button.
- C. Click the Version Test button.
- D. Select Workbook > Test.
Answer: A
NEW QUESTION 58
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