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NEW QUESTION 87
A customer executes a large number of sends via Marketing Cloud Connect and is concerned about API Limits.
What should the consultant suggest to minimise the impact of Marketing Cloud Connect on daily API limits? Choose 2
- A. Use Data Stream to sync object data into a Data Extension in the Marketing Cloud
- B. Share Sales Cloud user licenses across Marketing Cloud users
- C. Upgrade the Marketing Cloud Account to ConnectedApp Authentification
- D. Filter target audiences based on mapped profile attributes to reduce Bulk API calls
Answer: B,D
NEW QUESTION 88
Northern Trail Outfitters is using Journey Builder to send emails to loyalty members based on recent activity. They anticipate that approximately half of their contacts will meet the entry criteria for their journey.
How should they configure their entry source?
- A. Use an Import Activity in Automation studio to filter the data as a Data Extension Entry Source.
- B. Use a Query Activity in Automation Studio to create a segment before entering the journey.
- C. Use a Contact Data Entry Source to segment the data configured in Attribute Groups in Contact Builder.
- D. Use a Data Extension Entry Source with an applied filter based on recent member activity.
Answer: B
NEW QUESTION 89
Which three statements are correct regarding the automation tools in Marketing Cloud?
Choose 3 answers
- A. Automation Studio and Journey Builder allow users to repeat an interaction indefinitely.
- B. Journey Builder allows users to inject Contacts from a data extension which is updated by Automation Studio.
- C. Automation Studio and Journey Builder allow users to define a wait activity based on duration.
- D. Automation Studio and Journey Builder allow users to define the parameters of a send within the tool.
- E. Journey Builder allows users to update a contact record in a journey or import data into a data extension.
Answer: A,B,D
NEW QUESTION 90
Northern Trail Outfitters has a data extension that stores all of their orders. They want to send out a dally email for orders with their status changed to 'shipped' that day through a journey.
Which two methods should be used to filter entry into the journey?
Choose 2 answers
- A. Decision Split
- B. SQL Query
- C. Filter Activity
- D. Entry Source Filter
Answer: B,D
NEW QUESTION 91
Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension ans purchase data is stored in a second data extension.
Which two steps should they include to accomplish this journey?
- A. Utilize Entry Data on a Decision Split within Journey Builder.
- B. Create a Data Relationship in Email Studio to relate the two data extensions.
- C. Configure activities within Automation Studio to update the purchase data.
- D. Use Data Designer in Contact Builder to relate the two data extensions.
Answer: A,B
NEW QUESTION 92
Northern Trail outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations.
What solution will decrease manual workloads on the team and will improve their customers' experience?
- A. A user-initiated message to send an email to customers who made a purchase daily
- B. A triggered automation to send emails to customers who have made a purchase
- C. A scheduled automation to send emails to customers who made a purchase daily
- D. A triggered message to send an email as soon as a customer completes a purchase
Answer: D
NEW QUESTION 93
A customer needs to compare the engagement across three creative versions of an email, and then send a follow-up email for those contacts who did NOT engage with any of the test versions.
Which sequence of activities in Journey Builder should accomplish this?
- A. Random Split > Send email > Wait By Duration > Engagement Split > Join > Send email
- B. Random Split > Send email > Join > Decision Split > Wait By Duration > Send email
- C. Engagement Split > Send email > Wait By Duration > Random Split > Send email
- D. Decision Split > Send email > Engagement Split > Send email
Answer: A
NEW QUESTION 94
Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.
Which two actions should NTO take to create Send Classifications? Choose 2 answers
- A. Define a Subscriber-specific From Name
- B. Define custom Reply Mail Management
- C. Define a Delivery Profile
- D. Define a Sender Profile
Answer: C,D
NEW QUESTION 95
A user receives a message stating that there is an error binding data bound member when testing an Entry Event in Journey Builder.
What can a user do to ensure that contacts enter this interaction successfully based on the error message?
Choose 2 answers
- A. Fire the event in both Automation Studio and the Entry Event.
- B. Select a source DE with a root relationship to the contact.
- C. Make sure the contact is above the High Water Mark on the source data.
- D. Import new subscribers to the All Subscribers table.
Answer: B,C
NEW QUESTION 96
Northern Trail Outfitters (NTO) account will be used for email communications with its clients and employees. They want to send from two different subdomains, so they have delegated e.nto.com as their SAP domain and mail.nto.com as an additional Private Domain.
Which statement describes how this will impact the account?
- A. Links within emails will be wrapped with e.nto.com, and images within Content Builder will use e.nto.com
- B. Links within emails will be wrapped with mail.nto.com, nut images within Content Builder will use e.nto.com.
- C. Links within emails will be wrapped with the same subdomain used for the From Address within the Sender Profile.
- D. Links within emails will be wrapped with e.nto.com, but images within Content Builder will use mail.nto.com.
Answer: A
NEW QUESTION 97
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping.
What action should NTO take? Select One
- A. Import a file of logged-in customers into NTO's existing abandoned cart journey in Journey builder.
- B. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
- C. Create a user-initiated message to logged-in customers to send once the website is restarted
- D. Create and send an apology email that includes a discount for a future purchase to all customers.
Answer: C
Explanation:
The answer can be 1 or 3. But the most appropriate solution is 1. Sending emails will not take the user to a state where they left on the website. This requires developer involvement.
NEW QUESTION 98
Northern Trail Outfitters is growing and acquiring other organizations, each with its own instance of Sales Cloud. They are debating whether to upgrade Marketing Cloud Connect to Multi-Org.
What consideration could be provided to help with the decision?
- A. Shared Salesforce Data Extensions will be enabled in up to 5 business units.
- B. Custom profile and subscription centers will not be required.
- C. Existing accounts cannot be upgraded to Multi-Org.
- D. Once an account is upgraded to Multi-Org, it cannot be turned off.
Answer: D
NEW QUESTION 99
A customer wants to create a loyalty program by Identifying all subscribers who clicked on a link within any email sent within the last six months.
What should be recommended?
- A. Create and execute a Subscriber Engagement report.
- B. Create and execute a SQL Query against the _Click data view.
- C. Create and execute a Data Filter on the_Click data view.
- D. Create and execute a Tracking Extract.
Answer: B
NEW QUESTION 100
A mobile contact is not receiving SMS messages sent via MobileConnect.
In which two ways could a consultant troubleshoot this issue? (Choose 2 answers)
- A. Ensure the contact is subscribed to the correct keyword.
- B. Check the contact opt-in status in All Subscribers.
- C. Ensure the "opt-in" box is checked in the Mobile Connect Demographics table.
- D. Check the contact is subscribed to the correct short or long code.
Answer: C
NEW QUESTION 101
Northern Trail Outfitters has acquired a new company and is importing customer data to Marketing Cloud. They want to ensure commercial emails are not sent to email addresses who have previously opted-out.
Which feature should they use?
- A. Exclusion List
- B. Auto-suppression List
- C. Exclusion Script
- D. Suppression List
Answer: D
NEW QUESTION 102
Northern Trail Outfitters is expanding globally into 16 new countries and wants to start localizing their email content to speak to subscribers in their own language. They want to do this as efficiently as possible and are anticipating growth into other locales in the near future.
Which two options could be recommended? (Choose 2 answers)
- A. Leverage personalization strings within the email template to pull in language-specific content.
- B. Leverage enhanced dynamic content blocks within Content Builder to create language-specific emails.
- C. Leverage AMPscript within an email template to lookup subscriber language and personalize the email based on the value.
- D. Leverage Content Builder to create email templates for each language and populate the templates via the UI.
Answer: B,C
NEW QUESTION 103
Northern Trail Outfitters is using Journey Builder to send emails to loyalty members based on recent activity. They anticipate that approximately half of their contacts will meet the entry criteria for their journey.
How should they configure their entry source?
- A. Use an Import Activity in Automation studio to filter the data as a Data Extension Entry Source.
- B. Use a Contact Data Entry Source to segment the data configured in Attribute Groups in Contact Builder.
- C. Use a Query Activity in Automation Studio to create a segment before entering the journey.
- D. Use a Data Extension Entry Source with an applied filter based on recent member activity.
Answer: B
NEW QUESTION 104
A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to go along with their MC Instance. The MC instance has been live for a year now, where the primary key for records has been the Email Address.
Which two options would prevent the customer from duplicating records? (Choose 2 answers)
- A. Continue as normal, as Marketing Cloud contact Models will dedupe keys by Email Address.
- B. Get existing records updated with new Keys sourced from Sales Cloud instance.
- C. Identify what key the customer wants and have the MC Contact model control it.
- D. Purge the current records and carry on with new keys sourced from Sales Cloud.
Answer: B,C
NEW QUESTION 105
A customer has an eCommerce site and Imports data into three data extensions daily; 'Orders', 'Order_Details' and 'Products'
the data extension contains the following information:
* Orders: OrderId, CustomerId, OrderNumber, OrderDate, OrderTotal, GrandTotal
* Order_Details: ProductId, OrderId, Qty, UnitPrice, ExtendedPrice, Discount
* Products: ProductId, SKU, Name, Description, Cost, Price
What two actions should be taken in Data Designer?
- A. Create a one-to-one relationship between the contact record and Order_Details
- B. Create a one-to-one relationship between Orders and order_Details
- C. Create a one-to-one relationship between Order_Details and Products
- D. Create a one-to-many relationship between Orders and Order_Details
Answer: A,C
NEW QUESTION 106
What are the similarities between Automation Studio and Journey Builder?
- A. Ability to define an email send
- B. Fire an event from Automation Studio to Journey Builder
- C. Have duration plus wait activity
Answer: B
NEW QUESTION 107
A customer executes a large number of sends via Marketing Cloud connect and is concerned about API limits.
What should the consultant suggest to minimize the impact of Marketing Cloud Connect on daily API limits?
Choose Two
- A. Filter data
- B. Turn off link details tracking
- C. Turn off Individual Level Tracking
- D. Upgrade the MC account to ConnectedApp
Answer: C,D
NEW QUESTION 108
Tracking Alias question:
- A. Email Conversion Tracking
- B. Can be found in some reports
- C. Differentiate clicking email
- D. Same URL
Answer: A,B,C,D
NEW QUESTION 109
A consultant explains how a sending domain differs from a customer's primary domain. The customer is evaluating their options around configuring their domain.
Which two questions should their IT team be asked?
Choose 2 answers
- A. Will they be able to post Marketing Cloud-provided DNS files when self-hosting?
- B. Does their company allow delegation of subdomains to third parties?
- C. Can they provide access for Marketing Cloud to update the DNS records?
- D. Are they able to modify their domain configuration's DNS entries?
Answer: B,D
NEW QUESTION 110
A customer wants to send an email confirming opt-in when someone signs up for their emails via a form on their website. The email should arrive within a few minutes of completing the form, and all of the form data needs to be stored in Marketing Cloud to personalize the outgoing email. The customer has access to a developer for working with APIs, but they want to be able to change the email creative without involving the developer.
What should a consultant recommend?
- A. Use a Triggered Send Data Extension to capture form data and deploy the email.
- B. Use the WSProxy via SSJS to deploy the email after capturing form data.
- C. Use a Send Email activity in Automation Studio to run hourly and deploy emails.
- D. Use a SQL Query activity in Automation Studio to run hourly and deploy emails.
Answer: A
NEW QUESTION 111
North Trail Outfitters (NTO) wants to automate the sending of shipping notices and a customer survey.
*Shipping notices will be sent once a day.
*The shipping file will be placed on the FTP sometime after 4:00 p.m.
*The shipping data will be stored in the shipping Notice data extension.
*A field in the data extension will contain the shipping data.
*The survey needs to be sent at 9:00 a.m., exactly 10 days after the customers order ships.
Which workflow would most effectively enable NTO to do this?
A)
B)
C)
D)
- A. Option B
- B. Option C
- C. Option D
- D. Option A
Answer: D
NEW QUESTION 112
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Salesforce Certified Marketing Cloud Consultant CRT-550 Exam
Salesforce Certified Marketing Cloud Consultant CRT-550 Exam is related to Salesforce Certified Marketing Cloud Consultant Certification. This exam validates the Candidate ability to implement Marketing Cloud Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, and Marketing Cloud Connect in a customer-facing role. It also deals with the ability to administrate and configure Marketing Cloud Email application, marketing Cloud by demonstrating implementation design best practices, executing the deployment of campaigns, and finalizing custom solutions for customers.
How much CRT-550 Exam Cost
The price of the CRT-550 exam is $200 USD.
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