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Adobe AD0-E409 Exam Syllabus Topics:
Section
Weight
Objectives
Topic 1: Architect, design and implement Adobe Target
18%
- Evaluate and design an Adobe Target implementation
- Describe the implementation of Adobe Target in Native Mobile Apps
- Select the correct Target Request implementation (Global, Order Confirm, Hybrid)
Topic 2: Adobe Target and supported touch points
6%
- Describe server-side delivery implementation
- Describe implementation requirements for mobile, email targeting, and APIs
- Describe client-side delivery implementation
Topic 3: Adobe Target Administration and Governance
6%
- Describe the administration aspects of the implementation setup
- Apply the process and best practices to manage users
- Define an ongoing Adobe Target implementation strategy and system governance
Topic 4: Adobe Target fundamentals
13%
- Explain the fundamental technologies of an Adobe Target implementation
- Identify the appropriate Adobe Target usage for a given scenario
- Apply the process to configure Target recommendations
- Demonstrate an understanding of recommendations, catalogs, and criteria
Topic 7: Integrating with Adobe Target
18%
- Describe integration with Adobe Experience Cloud Solutions and Adobe Experience Platform solutions
- Apply the process to integrate Adobe Target to Adobe Experience Manager
- Describe the integration with Adobe Experience Cloud Audiences
- Apply the process to integrate Adobe Target with Adobe Analytics (A4T)
Adobe Target Architect Master Sample Questions:
A client has users that authenticate on their site on every visit, but they also tend to utilize the site on multiple different devices, including laptops, mobile, and tablets at different times of the day. The client wants to ensure that a user has a consistent experience of their site across each of their devices, including showing the same user the same experience from an Adobe Target activity, regardless of what device they have authenticated on. Which two options will ensure that a user is delivered the same experience across all of their authenticated devices? (Choose two.)
A. Utilize Customer Attributes in the Adobe Experience Cloud.
B. Populate a custom Adobe Target request (mbox) parameter with the user's email address.
C. Populate the mbox3rdPartyId Adobe Target request (mbox) parameter with the user's ID.
D. Use the Adobe Experience Cloud Visitor API method setCustomerIDs with the user's ID and authenticated state.
E. Use Adobe Experience Cloud Triggers to know when a specific user is visiting the site.
A client would like to test alternate images within their email campaigns. One requirement is for all the images to link to the same landing page. Which implementation method will achieve this goal?
A client wants to display the most-purchased products in a specific category on that category's landing page. Which Target request (mbox) parameter should be populated on that page?
A. entity.id with a single value only
B. entity.categoryId with one or more values separated by a comma
C. entity.categoryId with a single value only
D. entity.id with one or more values separated by a comma
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