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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Analyzing and Reporting Results | 16% | - Interpret activity results and performance metrics - Evaluate statistical significance and confidence levels - Derive insights and recommendations from test outcomes - Generate and customize reports in Adobe Target |
| Topic 2: Planning and Strategy | 26% | - Assess audience requirements and define targeting criteria - Construct test hypotheses and define success metrics - Select appropriate analytics sources for reporting - Identify optimization opportunities based on business KPIs and data analysis |
| Topic 3: Configuring, Executing and Managing Activities | 50% | - Apply audience targeting and segmentation rules - Create and manage experiences using both composers - Set up and configure A/B tests, Multivariate tests, and Experience Targeting activities - Manage traffic allocation, goals, and settings for activities - Differentiate between Visual Experience Composer and Form-Based Experience Composer |
| Topic 4: Troubleshooting and Administration | 8% | - Identify and resolve common delivery and configuration issues - Manage user permissions, preferences, and account settings - Verify activity setup and implementation |
Question 1
A Target practitioner observes that an active experience is not displaying for certain audience segments. Upon checking the Experience Cloud Debugger, they notice the targeting rules are configured correctly, but the experience still fails to qualify.
What should they check next?
A. Update the reporting source in the activity settings
B. Increase the traffic allocation for the experience
C. Verify that the experience is active and approved
D. Recreate the audience and relaunch the activity
Question 2
What is the limit of profile parameters per mbox call?
A. 40
B. 20
C. 50
D. 30
Question 3
Which factors determine the sample size for an A/B test? (Select two.)
A. Test developer experience
B. Lift percentage
C. Page load time
D. Traffic volume
Question 4
Which success metric in Adobe Target measures a visitor's aggregated score based on the value assigned to pages visited on the site?
A. Conversion
B. Custom Scoring
C. Time on Site
D. Revenue
Question 5
Which Adobe Target test enables the simultaneous testing of multiple elements?
A. Multivariate Testing
B. Auto Allocate
C. Automated Personalization
D. Auto-Target
Solutions:
| Question 1 Answer: C | Question 2 Answer: C | Question 3 Answer: B,D | Question 4 Answer: B | Question 5 Answer: A |
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