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The MB-220 exam consists of 40-60 multiple-choice and multiple-response questions, and candidates have 150 minutes to complete it. MB-220 exam covers a range of topics, including marketing automation, lead management, customer segmentation, event management, and analytics. The questions are designed to test candidates' knowledge of Dynamics 365 Marketing features, functions, and best practices, and their ability to apply them to real-world scenarios.
Microsoft MB-220 certification exam is designed for individuals who want to prove their expertise in Dynamics 365 Marketing. Microsoft Dynamics 365 Marketing Functional Consultant certification is intended for functional consultants who have a strong understanding of how to configure and use Dynamics 365 Marketing to meet the needs of their clients. The MB-220 exam is a part of the Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate certification path.
Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
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Microsoft MB-220 Exam Syllabus Topics:
| Section | Objectives |
| Design and manage marketing content | - Create marketing emails
- 1. A/B testing and tracking
- 2. Email templates and personalization
- Manage customer journeys
- 1. Journey design and orchestration
- 2. Trigger-based automation
|
| Manage events and leads | - Lead qualification and scoring
- 1. Convert and nurture leads
- 2. Define lead scoring models
- Event planning and execution
- 1. Configure event registration
- 2. Track event participation
|
| Analyze marketing performance | - Marketing analytics and insights
- 1. Dashboards and reports
- 2. Customer engagement metrics
|
| Manage marketing information | - Segment customer data
- 1. Static and dynamic segments
- 2. Advanced segmentation rules
- Manage leads and contacts
- 1. Lead lifecycle management
- 2. Contact segmentation and profiling
|
| Configure Microsoft Dynamics 365 Marketing | - Manage security and permissions
- 1. Assign security roles
- 2. Configure user access for marketing features
- Set up marketing application settings
- 1. Configure business units and organizational settings
- 2. Configure marketing email and domains
|