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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Professional Standards & Communication | 10% | - Fact-Based Storytelling & Presentation - Ethics & Legal Implications |
| Topic 2: Category Assessment & Strategy | 25% | - Category Definition, Segmentation & Role - Root Cause Analysis & Insight Generation - Category Health Measurement |
| Topic 3: Data Competency & Analysis | 25% | - Shopper Data & Geo-demographic Analysis - POS Data Analytics - Panel Data & Advanced Analytics |
| Topic 4: Tactical Planning & Execution | 25% | - Space Management & Store Clustering - Promotional Strategy & Evaluation - Pricing Strategy & Analysis - Efficient Assortment Development |
| Topic 5: Business & Supply Chain Knowledge | 15% | - Retailer Economics & Profitability - Supply Chain Principles |
Question 1
What is Brand A's Item Share based on the information below?
* Brand A has 32 items
* Brand B has 15 items
* Total Category has 108 items
A. 29.6
B. 46.8
C. 15.7
D. 13.9
Question 2
What does a high Sales per Point of Weighted Distribution (SPWD) indicate about a product's performance?
A. It suggests the product is underperforming in its available outlets
B. It shows that the product is available in a large number of stores.
C. It reflects the total revenue generated by the product.
D. It indicates strong sales performance relative to the product's distribution.
Question 3
What is the primary purpose of sub-segment fair share analysis?
A. To determine the profitability of a product or category.
B. To compare a sub-segment's market share with its share of a relevant benchmark to assess performance.
C. To allocate resources equally across all sub-segments.
D. To identify the best-selling product in a category.
Question 4
Which of the following is the first step in the multivariate clustering process?
A. Create clusters based on relevancy and opportunity
B. Calculate product demand potential
C. Identify store-level demographic profiles
D. Identify product demographic affinity profiles
Question 5
What is the Dollar Sales per $MMACV for the Product Group in Store 478?
A. $50
B. $200
C. $4,000
D. $5,000
Solutions:
| Question 1 Answer: A | Question 2 Answer: D | Question 3 Answer: B | Question 4 Answer: D | Question 5 Answer: D |
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