I recommend you to do the two dumps Advanced-Cross-Channel & AP-222 because I had questions from both of them and two passed. Good luck!
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Salesforce Advanced-Cross-Channel Certification Exam is intended for professionals who have experience with Salesforce Marketing Cloud and are looking to enhance their skills and knowledge in cross-channel marketing. To be eligible for this certification, candidates must have completed the Salesforce Marketing Cloud Email Specialist and Salesforce Marketing Cloud Social Specialist certifications. Additionally, candidates should have a good understanding of marketing automation, data management, and customer engagement strategies.
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Salesforce Advanced-Cross-Channel (Salesforce Advanced Cross Channel Accredited Professional) Certification Exam is a credential designed for professionals who want to demonstrate their proficiency in handling cross-channel marketing campaigns using Salesforce Marketing Cloud. Salesforce Advanced Cross Channel Accredited Professional certification validates the skills and knowledge required to create and execute effective cross-channel marketing campaigns that deliver personalized experiences to customers across multiple channels.
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Social Studio | ||
| Topic 2: Leveraging Customer Data and Analytics for Personalization | - Segmentation - Data management - Predictive modeling | |
| Topic 3: Measuring and Reporting on Cross-Channel Marketing Performance | - Dashboarding - KPI selection - Data visualization | |
| Topic 4: Interaction Studio | ||
| Topic 5: Triggers | ||
| Topic 6: Ad Studio | ||
| Topic 7: Cross-Channel Marketing Strategies and Tactics | - Campaign planning - Multi-touch attribution - Channel selection | |
| Topic 8: Journey Orchestration | ||
| Topic 9: Einstein for Marketing Cloud | 22.5% | |
| Topic 10: Integrating and Optimizing Marketing Campaigns Across Channels | - API integrations - Campaign automation - Data synchronization | |
| Topic 11: Mobile (SMS/Push) | ||
| Topic 12: Distributed Marketing | ||
| Topic 13: Aligning Cross-Channel Marketing with Business Objectives | - Stakeholder management - Goal setting - Change management |
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