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Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam Syllabus Topics:
| Topic | Details |
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| Topic 1 | - Einstein for Marketing Cloud: The topic focuses on advanced understanding of Einstein capabilities, configurations, and differentiations. This tests proficiency of Salesforce Marketing Cloud Practitioners in using AI-powered tools to personalize and optimize Marketing Cloud initiatives.
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| Topic 2 | - Triggers: This area covers SOAP
- REST API capabilities. Proficiency here reflects the ability of Salesforce Marketing Cloud Practitioners to integrate triggers that enable automated, dynamic interactions for seamless customer experiences.
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| Topic 3 | - Social Studio: Social Studio functionality, configuration, and social customer service strategies are covered here. Demonstrating competence in managing social engagements will validate a practitioner’s ability to support robust cross-channel strategies.
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| Topic 4 | - Ad Studio: Ad Studio capabilities, such as audience targeting and integration with advertising platforms, are critical here. Salesforce Marketing Cloud Practitioners showcase the ability to align paid media efforts with Salesforce Marketing Cloud for optimized campaigns.
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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-advanced-cross-channel-ap---AP-214
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