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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. How are publication lists used in the Marketing Cloud?

A) To allow subscribers to opt-down/out instead of unsubscribing from all.
B) To manage subscribers in guided and triggered email sends.
C) To build dynamic content rules by subscriber type.
D) To send communication to all subscribers, regardless of opt -in status.

2. What functionality is contained in Journey Builder that does not exist in Automation Studio?

A) Flexibility to wait based on duration or a specific time.
B) The option to convert a qualified Lead to a Contact.
C) Native execution of a Server-side JavaScript activity.
D) The ability to send an email to a Salesforce audience.

3. To prevent retention of stagnant data, Northern Trail Outfitters (NTO) wants any inactive data stored in data extensions to be cleared after 12 months.
What action should NTO take?

A) Apply a row-based retention to each data extension as it is created, set to 12 months
B) Set inactive date to be automatically cleared after one year, but is recoverable
C) Configure the Enterprise-wide default retention to one year
D) Configure the business unit data retention setting to 12 months

4. A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable string to links in all emails.
What functionality would allow this?

A) Configure Parameter Manager.
B) Use Web and Mobile Analytics.
C) Link a Google Analytics Account.

5. Northern Trail Outfitters has Imported a file Into All Subscribers. They then received a results file stating [email protected] could NOT be imported.
Which error code would the file contain for this record?

A) Invalid Email Address
B) List Detective
C) Restricted Values
D) Skipped Records

Solutions: