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By earning the EEB-101 Certification, marketers can prove their proficiency in email marketing and demonstrate their commitment to professional development. Essentials for Marketing Cloud Email Marketers certification can help you stand out in a competitive job market and open up new career opportunities. Additionally, it can help you gain the knowledge and skills you need to create effective email marketing campaigns that drive results for your business or clients.
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Salesforce EEB-101 certification is ideal for email marketers who want to enhance their career opportunities by providing evidence of their proficiency in using the Salesforce Marketing Cloud platform. It is also beneficial for employers who want to ensure their marketing team has the necessary expertise to manage email campaigns effectively.
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| Section | Weight | Objectives |
|---|---|---|
| Tracking & Reporting | 10% | - Interpreting results and optimization - Standard reports and dashboards - Key metrics (open, click, bounce, conversion) |
| Email Marketing Concepts & Best Practices | 20% | - Email marketing fundamentals - Deliverability and sender reputation - Compliance and regulations (CAN-SPAM, GDPR, CASL) - Email design and accessibility best practices |
| Subscriber & Data Management | 25% | - Data extensions and list management - Import/export and data quality - Subscriber status and preferences - Segmentation and audience creation |
| Email Creation & Testing | 25% | - Sender authentication (SPF, DKIM, DMARC) - Preview, test send, and validation - Dynamic content and personalization - Email Studio tools and editors |
| Sending & Automation | 20% | - Guided sends and user-initiated sends - Journey Builder fundamentals - Automation Studio basics - Triggered emails and transactional sends |
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