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Updated: Aug 28, 2026
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The Salesforce Pardot-Consultant-JPN exam covers a range of topics, including the Pardot platform, lead management, email marketing, lead nurturing, reporting and analytics, and more. To become a certified Pardot consultant, you must pass the exam, which consists of 60 multiple-choice questions and lasts 90 minutes. With this certification, you will be able to demonstrate your expertise to potential employers and clients, as well as gain access to exclusive resources and networking opportunities within the Salesforce community.
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The Pardot-Consultant certification exam covers a wide range of topics, including lead generation, email marketing, lead nurturing, lead scoring, and analytics. Individuals who take the exam must have a thorough understanding of the Pardot platform and its features, including automation rules, custom redirects, automation templates, and more. They must also be familiar with Pardot integrations with Salesforce CRM and other third-party applications.
Reference: https://trailhead.salesforce.com/credentials/pardotconsultant
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Salesforce Pardot-Consultant日本語 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Lead Management | 14% | - Manage prospect lifecycle and status transitions - Define lead qualification criteria and scoring models - Implement lead routing and assignment processes |
| Topic 2: Account Configuration | 13% | - Set up and manage custom fields, objects, and data structures - Configure account settings, user roles, and permissions - Integrate Pardot with Salesforce and other systems |
| Topic 3: Automating Business Processes | 15% | - Design and configure automation rules, segmentation rules, and dynamic lists - Create and manage engagement programs and nurture campaigns - Implement completion actions, notifications, and triggers |
| Topic 4: Lead Generation | 12% | - Design and implement lead generation strategies and assets - Set up tracking and attribution for lead sources - Create and manage landing pages, forms, and calls to action |
| Topic 5: Salesforce Engage | 3% | - Explain benefits and use cases for sales and marketing alignment - Configure and deploy Salesforce Engage for sales teams |
| Topic 6: Discovery | 13% | - Recommend appropriate Pardot solutions and features - Assess customer business requirements and marketing goals - Analyze existing systems, data, and processes |
| Topic 7: Personalizing the Prospect Experience | 8% | - Implement personalization and dynamic content strategies - Manage consent and compliance requirements - Deliver relevant experiences across channels |
| Topic 8: Email Marketing | 11% | - Design and build effective email templates and campaigns - Manage subscriber lists, preferences, and consent - Test, deploy, and monitor email performance and deliverability |
| Topic 9: Reporting, Metrics & Analytics | 11% | - Recommend improvements based on data insights - Analyze campaign performance, ROI, and marketing effectiveness - Design and build custom reports and dashboards |
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