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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions:

1. You send the same email campaign out on the first Tuesday of every month to announce the month's specials. You are interested in comparing how subscribers responded to the emails in the first three days following the send date during the last three months.
How should you configure a report to do this?

A) Create a report with Dimension=Campaign-Launch Date for each campaign and select the da measure = Sent Date. Configure this measure as of three days from launch.
B) Create a separate report for each Campaign with performance measures within the Sent Date range for the first three days from launch. Export each report into Excel to assemble a summary report.
C) Create a report with Dimension=Campaign-Launch Date for each campaign, desired performance measures, and date measure = Interval. Configure this measure to include 0 - 3 days from launch.
D) Select the 90-day Campaign Performance Report, select the campaigns and measures desired, and then just filter by "First 3 Days after Send".
E) Select the 30-day Campaign Performance Report, select just the campaigns desired, and the filter by "3 Days since Launch".

2. How can you share a copy of a campaign with key stakeholders at live launch time?

A) Create a Proof List with their email addresses and then use the Seed List feature in the Campaign Workbook.
B) Export the campaign from Message Designer, then copy and paste the source HTML in an email to send to them.
C) Create a Seed Group with their email addresses. In the Audience Selection section of the Campaign Workbook, select this group as your Seed List.
D) Use the RPL proofLaunch () method with each of the recipient's email addresses as a parameter.
E) Create a filter for these individuals and then use the Seed List feature in the Campaign Workbook.

3. When identifying your target audience for IP warm up, which type of email addresses should you avoid and why?

A) Avoid sending to subscribers who have opened or clicked in the last few days because they may not respond to an email message again so soon.
B) Avoid sending to subscribers who have recently opted-in because they do not have a proven history of engagement.
C) Avoid sending to addresses that have not registered an open or a click in the last six months because they may be likely to hit the spam button or be spam traps.
D) Avoid sending to subscribers who are also receiving transactional emails because they may unsubscribe because they are likely to feel over-messaged from your brand or company.

4. You have a requirement to create a program that allows for the same RIID_ to have multiple enactments in it, each with a unique enactment value.
What should you use to accomplish this?

A) This is not possible, because RIID_ is the only variable that can be used as an identifier for a program.
B) Custom SQL Variable
C) This is not possible, because only one RIID_ can be in a program at a time.
D) Entry Tracking Variable
E) Custom Event

5. You discovered that your main competitor's employees are subscribed to receive your promotional campaigns directly to their work email addresses.
What should you do in Responsys to prevent your campaigns from being sent to the work email addresses of the competitor's employees, although this is not a complete solution?

A) In the Account Admin screen, select Define email domain rules and create an audience exclusion by entering the competitor's domain name.
B) Search the list for the domain name of the competitor and select the block option for each user that is found.
C) Create a Non-Competitor Program using Program Designer.
D) Periodically run the scrub utility and delete all email addresses from your competitor's domain.

Solutions: