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Salesforce Certified Marketing Cloud Consultant Certification Exam consists of 60 multiple-choice questions and candidates are given 105 minutes to complete the exam. Marketing-Cloud-Consultant exam is administered through a computer-based format and can be taken either on-site or remotely. Marketing-Cloud-Consultant exam is designed to test the candidate's ability to apply their knowledge of Salesforce Marketing Cloud to real-world scenarios and challenges. Candidates must score at least 68% to pass the exam and earn their certification.
To become a Salesforce Certified Marketing Cloud Consultant, candidates must pass the Marketing-Cloud-Consultant exam. Marketing-Cloud-Consultant exam consists of 60 multiple-choice questions and lasts for 105 minutes. Marketing-Cloud-Consultant exam covers a wide range of topics including email marketing best practices, creating effective marketing campaigns, and analyzing marketing data to measure success. Candidates must achieve a passing score of 63% or higher to receive the certification.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
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| Section | Weight | Objectives |
|---|---|---|
| Data Modeling and Management | 21% | - Contact configuration and identity management - Data extensions, attribute groups and relationships - Reporting, tracking and data views - Data import, export and transformation |
| Account Configuration | 12% | - User roles, permissions and security settings - Mobile Studio configuration and features - Account hierarchy and business unit setup - Sender authentication and deliverability management |
| Automation | 20% | - Automation Studio activities and workflows - Complex automation scenarios and best practices - Scheduling and monitoring automations - Journey Builder design and implementation |
| Discovery and Architecture | 16% | - Data and segmentation strategy design - Requirements gathering and analysis - Solution design and architecture planning - Long-term solution maintainability and scalability |
| Integration | 20% | - Marketing Cloud Connect configuration and troubleshooting - Integration with Salesforce CRM and external systems - Extension products and integration solutions - Data model support for personalized messaging |
| Messaging | 11% | - Content personalization and dynamic content - Message delivery and optimization - Email, SMS and push message design - Cross-channel messaging strategy |
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