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Three versions, free demos for each: the Microsoft Customer Data Platform Specialist package from PrepAwayTest comes as a printable PDF, a Windows SOFT engine, and an online engine, so you can try every format before choosing. All carry the same MB-260 questions.
| Certification Vendor: | Microsoft |
|---|---|
| Exam Name: | Microsoft Customer Data Platform Specialist |
| Exam Number: | MB-260 |
| Exam Duration: | 120 minutes |
| Exam Format: | Case studies, Multiple choice, Scenario-based questions |
| Available Languages: | German, Portuguese (Brazil), French, Korean, Russian, Spanish, Chinese (Simplified), English, Japanese |
| Exam Price: | USD 165 (may vary by region) |
| Certificate Validity Period: | 1 year (renewable via Microsoft renewal assessment) |
| Related Certifications: | Microsoft Certified: Dynamics 365 Customer Insights |
| Real Exam Qty: | 40-60 (varies) |
| Passing Score: | 700 (out of 1000) |
| Recommended Training: | Microsoft Learn MB-260 Learning Path Dynamics 365 Customer Insights Documentation |
| Exam Registration: | Microsoft MB-260 Certification Page Pearson VUE Scheduling Portal |
| Sample Questions: | DOWNLOAD DEMO |
| Exam Way: | Online proctored or onsite at Pearson VUE test centers |
| Pre Condition: | No mandatory prerequisites. Recommended experience with Microsoft Dynamics 365 Customer Insights (Data) and data analytics concepts. |
| Official Syllabus URL: | https://learn.microsoft.com/credentials/certifications/exams/mb-260/ |
| Section | Objectives |
|---|---|
| Topic 1: Configure Microsoft Dynamics 365 Customer Insights (Data) | - Set up and configure Customer Insights environment - Configure data sources and connections |
| Topic 2: Create unified customer profiles | - Match and merge customer data - Define identity resolution rules |
| Topic 3: Ingest and transform data | - Connect and ingest data from multiple sources - Transform and prepare data for unification |
| Topic 4: Manage, monitor, and secure Customer Insights | - Configure security and compliance settings - Monitor system health and performance |
| Topic 5: Activate and integrate data | - Configure integrations with Dynamics 365 and external systems - Export data to downstream applications |
| Topic 6: Enrich and analyze customer data | - Generate insights and segments - Apply enrichment sources |
Microsoft Customer Data Platform Specialist is an official Microsoft exam, catalogued under the code MB-260. Passing it earns you the Microsoft Certified: Customer Data Platform Specialist Associate certification at the Associate level. It also connects with Microsoft Certified: Dynamics 365 Customer Insights. The credential carries the vendor's authority, which is why it keeps opening doors for the people who hold it.
Yes, and for every version. PrepAwayTest provides free demos of the Microsoft Customer Data Platform Specialist material so you can compare the PDF, SOFT, and online formats before deciding. After purchase, updates are free for 365 days, and when your product expires you can extend the update service at a 50% discount.
Microsoft Customer Data Platform Specialist gives you 40-60 (varies) questions inside 120 minutes. Rather than cramming mechanically, rehearse the pace actively: the PrepAwayTest SOFT engine teaches through timed exercises, so flagging, skipping, and returning become reflexes before exam day rather than improvisations during it.
Passing Microsoft Customer Data Platform Specialist requires 700 (out of 1000), and official registration costs USD 165 (may vary by region). Since every retake bills the full USD 165 (may vary by region) again, the sensible sequence is practice first, book second. When your PrepAwayTest practice scores clear the requirement across repeated sessions, the exam stops being a gamble.
No mandatory prerequisites. Recommended experience with Microsoft Dynamics 365 Customer Insights (Data) and data analytics concepts.
Vendor rules change over time, so confirm the current conditions before registering on the official exam page.
Registration for Microsoft Customer Data Platform Specialist is handled through the official channels below.
When scheduling, note that the exam is delivered Online proctored or onsite at Pearson VUE test centers.
Microsoft recommends the following training for Microsoft Customer Data Platform Specialist candidates.
Pair any training with the 120 practice questions in the PrepAwayTest MB-260 package; active exercise is what makes learned material retrievable under exam pressure.
A 100% money-back guarantee covers you under stated conditions. Take the Microsoft Customer Data Platform Specialist exam within 60 days of purchase; if you fail, you may claim a full refund, provided the exam matches your product. Attempts within 3 days of purchase are ineligible, as are downloaded-but-unused products, free materials, and expired orders; the candidate name must match the payer name. Submit a scanned enrollment slip and the official Score Report PDF within 2 days of the exam, and claims are processed within 7 days. You may instead exchange for two other exam products of equal value, free, keeping the update service on your original purchase.
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Microsoft Customer Data Platform Specialist is divided into 6 official domains, led by Manage, monitor, and secure Customer Insights, Activate and integrate data, and Ingest and transform data. The complete breakdown is above on this page; candidates who study the syllabus first waste the least time later.
You work for a chain of hotels, and you have created a data source catted Preference System to ingest consent data in Dynamics 365 Customer Insights in an table called Consents. The Consents table has the following attributes and data types:
You are creating a segment to email information on upcoming events to customers who live in the state of California and whose Average number of nights stayed value is greater than four.
You have already configured the first rule in the segment as follows:
Rule 1 uses and
Customer: Customer Insights.' All records
and
Customer: CustomerInsightsState is equal to California
and
Customer_Measure: Customerlnsights.Average number of nights stayed is greater than 4 You need to configure the second rule in the segment according to your customers' consent preferences. This rule will be joined to the first rule with a union operator Which attribute name or attribute value corresponds to each empty parameter? To answer, drag the appropriate attenuate name or attribute value to the correct empty parameters in the answer area. Each attribute name or attenuate value may be used once, more than once, or not at all.
NOTE: Each correct match is worth one point.
Correct Answer:

Explanation:
You are a Customer Data Platform Specialist. Your organization recently implemented audience insights. You need to create a measure using the 'Average Transaction Value' template to track the average spent by a customer.
As part of the process of creating the measure, you need to add data and map it to the data from the Unified Activity entity.
When you are setting up the measure, which two steps should you perform to complete this task? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
Correct Answer: B,C 🗳️
Explanation: Only visible for PrepAwayTest members. You can sign-up / login (it's free).
Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
You are a Customer Data Platform Specialist. Your company's information technology department already ingested a CSV file with column names in the first row into audience insights. You are asked to clean and transform the data to get it ready for unification.
What can you do to satisfy the requirements?
Solution: Clean the data by transforming the first row to be used as headers, defining column types to be appropriate field types, and naming the query. Create a full name column if it does not exist by merging the columns for the first name and last name. Click "Next" and your data is now ready for unification.
Does this meet the goal?
Correct Answer: A 🗳️
Explanation: Only visible for PrepAwayTest members. You can sign-up / login (it's free).
Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
A company's IT department has a CSV file stored on one of their Shared Documents folders within their Microsoft SharePoint sites. The data from the CSV file is ingested into Dynamics 365 Customer Insights - Data.
The file contains a row header and columns of different types, such as quantities and prices. The file also contains some rows with a high proportion of nulls.
You need to clean and transform the data in Customer Insights - Data to be ready for unification.
Solution: Remove any rows where the primary key is missing, delete any leading or trailing zeros on the primary key, and name the query. Select Next and your data is now ready for unification.
Does This meet the goal?
Correct Answer: B 🗳️
You need to begin planning how to address the marketing team's requests for future enhancements.
If you implement the requested changes, what is the total number of connections that will be required in BYAE's Dynamics 365 Customer Insights environment?
Correct Answer: B 🗳️
Viewing page 1 out of 24 pages.
Viewing questions 1-5 out of 120 questions.
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