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IBM P8010-804 Exam Syllabus Topics:
| Section | Objectives |
| Topic 1: Administration and Security | - User roles and permissions
- 1. Security best practices
- 2. Access control configuration
- System maintenance
- 1. Troubleshooting campaign execution issues
- 2. Platform monitoring
|
| Topic 2: Audience Segmentation and Targeting | - Segmentation strategies
- 1. Rule-based segmentation
- 2. Dynamic audience selection
- List management
- 1. Audience refinement techniques
- 2. Contact lists and suppressions
|
| Topic 3: Cross-Channel Marketing Execution | - Campaign design and execution
- 1. Flowchart creation and campaign logic
- 2. Batch and real-time campaign execution
- Channel orchestration
- 1. Email, SMS, and digital channel integration
- 2. Customer journey mapping across channels
|
| Topic 4: Campaign Analytics and Optimization | - Performance tracking
- 1. Conversion and KPI measurement
- 2. Campaign response tracking
- Optimization techniques
- 1. A/B testing in campaigns
- 2. Reporting and insights generation
|
| Topic 5: IBM Campaign Architecture and Components | - Data sources and data modeling
- 1. Customer data schema and segmentation tables
- 2. Data import and synchronization processes
- Campaign system architecture
- 1. Integration with IBM Marketing Platform
- 2. Core components and workflow design
|