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Strategic Communication Management Professional: SCMP Exam
"Strategic Communication Management Professional", also known as SCMP exam, is a GCCC Certification. With the complete collection of questions and answers, PrepAwayTest has assembled to take you through 103 Q&As to your SCMP Exam preparation. In the SCMP exam resources, you will cover every field and category in Global Communication Certification Council Certification helping to ready you for your successful GCCC Certification.
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GCCC SCMP Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Innovation and Integration | 10% | - Integrating communication across channels and functions - Adopting new technologies and approaches |
| Communication Management | 20% | - Budgeting, governance and project oversight - Team leadership and resource management - Developing business cases and managing performance |
| Advising and Leading | 23% | - Aligning communication with business objectives - Coaching and advising on communication practices - Strategic counsel to executives and leadership |
| Reputation Management | 18% | - Building and protecting organizational reputation - Identifying and mitigating reputational risks - Crisis communication and stakeholder trust |
| Ethics and Professional Standards | 10% | - Applying IABC Code of Ethics - Legal compliance and ethical decision-making - Professional accountability and integrity |
| Strategy Development | 19% | - Aligning communication with organizational strategy - Defining objectives, strategies and risk planning - Situation analysis and stakeholder mapping |
GCCC Strategic Communication Management Professional Sample Questions:
Assume your staff is well-managed and is working at full capacity. Your manager briefly mentioned in passing that he wants to add a new "special project" to your unit's responsibilities. In order to build a case for additional resources, which of the following would you undertake first?
- A. Re-assess your team's priorities
- B. Obtain pricing for the new project: e.g. estimated time and other expenses it will take to complete
- C. Seek clarification from your manager about the project parameters
- D. Tell your manager that it is just not possible given current priorities and resources
Answer: C
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Which is the BEST example of an outcome-based communication objective for an annual benefits re- enrollment campaign?
- A. The company will save $1.2 million based on the enrollment choice employees make.
- B. Eighty-two percent of eligible employees will submit an updated benefits enrollment form prior to the enrollment deadline.
- C. Ninety-five percent of eligible employees will visit the benefits section of the intranet during the re- enrollment period.
- D. The communication team will publish one intranet article per week throughout the enrollment period.
Answer: B
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Which of the following is the MOST important role in strategic communication during digital transformation?
- A. Technology training plans
- B. Change management communication
- C. Employee engagement surveys
- D. Selection of communication tools
Answer: B
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What is the main advantage of in-house communication resources for a company?
- A. In-house communication professionals are more accessible and familiar with the organization's culture, products, and services.
- B. An in-house communication team is more cost-effective than relying on external resources.
- C. An in-house communication team can handle large-scale projects when needed.
- D. In-house communication professionals are more fluent in all skills, crafts, and technologies of communication.
Answer: A
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Three employees have been injured in the past six months in one business unit because they have ignored a basic safety protocol. What strategic suggestions can the communication manager make to enhance the safety culture at the company?
- A. Issue a memo reiterating the company's safety culture and how these employees will be re-trained and supervised to ensure they follow established safety practices.
- B. Launch a company-wide campaign that asks all employees to report their coworkers' risk behaviors to demonstrate the seriousness of the desired prevention culture.
- C. Develop a meeting-in-a-box tool kit for supervisors that explains safety rules and the importance of following them. Give supervisors 90 days to use the tool kit and report any feedback they have after using it.
- D. Develop a multi-month communication and training effort focused on the supervisors and employees who are directly related to the area where injuries are happening. Have leadership communicate face-to- face with this group and broadcast to all staff to build awareness that safety is an expectation from the top down.
Answer: D
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