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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. What is Brand A's Item Share based on the information below?
* Brand A has 32 items
* Brand B has 15 items
* Total Category has 108 items

A) 29.6
B) 46.8
C) 15.7
D) 13.9

2. What does a high Sales per Point of Weighted Distribution (SPWD) indicate about a product's performance?

A) It suggests the product is underperforming in its available outlets
B) It shows that the product is available in a large number of stores.
C) It reflects the total revenue generated by the product.
D) It indicates strong sales performance relative to the product's distribution.

3. What is the primary purpose of sub-segment fair share analysis?

A) To determine the profitability of a product or category.
B) To compare a sub-segment's market share with its share of a relevant benchmark to assess performance.
C) To allocate resources equally across all sub-segments.
D) To identify the best-selling product in a category.

4. Which of the following is the first step in the multivariate clustering process?

A) Create clusters based on relevancy and opportunity
B) Calculate product demand potential
C) Identify store-level demographic profiles
D) Identify product demographic affinity profiles

5. What is the Dollar Sales per $MMACV for the Product Group in Store 478?

A) $50
B) $200
C) $4,000
D) $5,000

Solutions: