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| Section | Weight | Objectives |
|---|---|---|
| Distribution | 12% | - Organize projects logically for access and management - Curate available fields within reports and dashboards - Schedule and share reports and dashboards with stakeholders |
| Data Analysis | 26% | - Evaluate audiences and share with Adobe Experience Platform tools - Perform exploratory analysis and interpret results for insights - Select correct components for analysis scenarios |
| Reporting | 32% | - Apply and configure date ranges effectively - Determine correct data views based on sources, identities, date ranges - Select appropriate visualizations or tables for business needs |
| Components | 30% | - Build non-admin components to address business requirements - Create subsets of data using components and filters - Translate business questions into relevant components |
Question 1
Which steps should be taken when creating reports for external business partners?
(Select two.)
Response:
A. Assign Temporary Report Access
B. Use Report Export Templates
C. Create Custom Data Views
D. Apply Data Privacy Rules
Question 2
In order to perform a non-time based calculated Cohort Analysis report, which Cohort inclusion setting criteria should you select?
Response:
A. Latency Table
B. Custom Dimension Cohort
C. Rolling Calculation
D. Conversion Metric Cohort
Question 3
An analyst works at a company that sells both direct to customer (D2C) and business to business (B2B). They have been asked to perform an analysis on the effectiveness of a new social campaign on the company's D2C sales. There are several data views from which they can choose to perform their analysis, each one based on a different connection and person ID.
Which data view should they use?
Response:
A. A data view from a connection based on social network handle.
B. A data view from a connection based on phone number.
C. A data view from a connection based on personal email address.
D. A data view from a connection based on work email address.
Question 4
Which component allows creating customer behavior summaries across data views in Adobe CJA?
Response:
A. Attribution Model
B. Summary Table
C. Segment Overlap
D. Calculated Metric
Question 5
Which setting ensures that only relevant events are analyzed in a custom report?
Response:
A. Data Sync Rules
B. Identity Graph Linking
C. Profile Permissions
D. Event Filters
Solutions:
| Question 1 Answer: B,D | Question 2 Answer: B | Question 3 Answer: C | Question 4 Answer: C | Question 5 Answer: D |
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