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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which steps should be taken when creating reports for external business partners?
(Select two.)
Response:

A) Assign Temporary Report Access
B) Use Report Export Templates
C) Create Custom Data Views
D) Apply Data Privacy Rules

2. In order to perform a non-time based calculated Cohort Analysis report, which Cohort inclusion setting criteria should you select?
Response:

A) Latency Table
B) Custom Dimension Cohort
C) Rolling Calculation
D) Conversion Metric Cohort

3. An analyst works at a company that sells both direct to customer (D2C) and business to business (B2B). They have been asked to perform an analysis on the effectiveness of a new social campaign on the company's D2C sales. There are several data views from which they can choose to perform their analysis, each one based on a different connection and person ID.
Which data view should they use?
Response:

A) A data view from a connection based on social network handle.
B) A data view from a connection based on phone number.
C) A data view from a connection based on personal email address.
D) A data view from a connection based on work email address.

4. Which component allows creating customer behavior summaries across data views in Adobe CJA?
Response:

A) Attribution Model
B) Summary Table
C) Segment Overlap
D) Calculated Metric

5. Which setting ensures that only relevant events are analyzed in a custom report?
Response:

A) Data Sync Rules
B) Identity Graph Linking
C) Profile Permissions
D) Event Filters

Solutions: