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Adobe AD0-E560 Exam Syllabus Topics:

Adobe Marketo Engage Architect Master Sample Questions:

1. Which of the following is most critical to prioritize during a system audit?

A) Fixing data governance issues
B) Renaming program folders
C) Removing inactive campaigns
D) Updating campaign templates

2. A marketing team wants to modify their sales process to add an extra step where CRM-based operators will qualify leads before passing them to field sales agents. The marketing team needs guidance since this is a new function for them, but they cannot spend much time updating Marketo since SDR reps are being hired in two weeks.
Which step is essential before this change goes into effect?

A) Create a new lead scoring model before hiring SDR reps
B) Check existing nurture programs, and advise the business of overlapping areas between SDR involvement and automated nurtures
C) Check that the database size will still be compliant with the expected volume of new leads that the SDRs will manage
D) Review the existing lead segmentation and lead routing automations, and edit them so alerts will be sent to SDRs instead of sales managers

3. What are benefits of using multi-touch attribution? (Choose two)

A) Limits tracking to first and last touches
B) Provides comprehensive ROI insights
C) Tracks multiple points of interaction
D) Ignores initial touchpoints

4. A demand generation manager wants to understand how emails are performing by company size in each geographic region. The Marketing Ops team captures size and region in forms, has built smartlists for filtering, and has segmentations to serve dynamic content. The Marketo instance is a standard configuration and does not include additional workspaces or partitions. The Marketo practitioner would like to display regional performance in an Email Performance in the report setup.
How would this goal be accomplished?

A) Add a 'Group by Marketing Activities Email' filter with 'Company Size' and 'Region' groupings
B) Add a Group by Smartlist filter with 'Company Size' and 'Region' groupings
C) Add a Marketing Activities Emails filter with 'Channels' grouping
D) Add a Group by Segmentations filter with 'Company Size' and 'Region' groupings

5. Your Marketo project involves integrating a CRM.
Which stakeholders should be included in the integration process?

A) Marketing Specialist and Content Creator
B) Sales Manager and Data Analyst
C) CRM Administrator and IT Team Lead
D) Campaign Manager and Customer Support Agent

Solutions: