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Updated: Oct 06, 2026
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Oracle 1Z0-1032-21 Exam Overview:
| Certification Vendor: | Oracle |
|---|---|
| Exam Name: | Oracle Responsys Marketing Platform 2021 Implementation Essentials |
| Exam Number: | 1Z0-1032-21 |
| Available Languages: | English |
| Related Certifications: | Oracle Marketing Cloud Certifications Oracle Responsys Implementation Specialist |
| Exam Format: | Multiple Response, Multiple Choice |
| Recommended Training: | Oracle University Responsys Training |
| Exam Registration: | Oracle Certification Portal |
| Sample Questions: | DOWNLOAD DEMO |
| Exam Way: | Online proctored or test center delivery via Oracle certification partners |
| Pre Condition: | No strict prerequisite is publicly specified; familiarity with Oracle Responsys Marketing Platform is recommended. |
| Official Syllabus URL: | https://education.oracle.com/ |
Oracle 1Z0-1032-21 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Campaign Design and Execution | - Multichannel campaign orchestration - Email campaign creation and management |
| Segmentation and Targeting | - Audience segmentation logic - Dynamic content personalization |
| Oracle Responsys Platform Overview | - Navigation and user interface fundamentals - Architecture and key components |
| Data Management | - Data ingestion and integration concepts - Profile lists and relational data |
| Program Canvas and Automation | - Program Canvas workflows - Event-based triggers and automation logic |
| Analytics and Reporting | - Campaign performance reporting - Delivery and engagement metrics |
1Z0-1032-21 Exam FAQ: Content, Service, and Privacy
Currency is maintained daily, not occasionally. Our IT staff reviews and updates the Oracle Responsys Marketing Platform 2021 Implementation Essentials question bank every day to keep it aligned with the live 1Z0-1032-21 exam. If a revision is underway when you buy or during your update period, we notify you and send the updated version as soon as it is ready — free within your 365 days of updates. You will never be left studying a stale edition without knowing it.
The 1Z0-1032-21 exam is the official assessment behind the Oracle Responsys Marketing Platform 2021 Implementation Essentials certification from Oracle, and its pass rate is genuinely low — many candidates need two or three attempts to get through. The difficulty is real, but it is also manageable: candidates who prepare with material aligned to the published objectives give themselves a far better starting position than those who walk in underprepared.
Registration for the 1Z0-1032-21 exam runs through these official channels:
Given how commonly this exam takes more than one attempt, schedule your sitting only when your practice results say you are ready.
The official outline divides the 1Z0-1032-21 exam into weighted domains, including:
- Campaign Design and Execution ()
- Program Canvas and Automation ()
- Analytics and Reporting ()
The Oracle Responsys Marketing Platform 2021 Implementation Essentials question bank at PrepAwayTest is updated daily against these same objectives, and the free practice test lets you sample that alignment yourself.
Oracle recommends these training resources for candidates:
Official training builds the foundation; a daily-reviewed practice bank with expert-verified answers builds the exam-day readiness. Use both.
Only while you want us to. Update notifications about the Oracle Responsys Marketing Platform 2021 Implementation Essentials materials are sent because they are useful; once you have passed the 1Z0-1032-21 exam, one email to our team opts you out completely — no junk mail, ever. Your personal information is kept secret and safe throughout, and never shared with third parties.
No strict prerequisite is publicly specified; familiarity with Oracle Responsys Marketing Platform is recommended.
Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:
You are creating a filter with many conditions in Filter Designer.
What functionality in Responsys should you use to guarantee that your rules execute as you want?
- A. Use the Enclosures feature: drag-and-drop rules in the enclosure in Filter Designer.
- B. Use the RPL syntax<priority> and </priority> tags and include the rules to execute first inside these tags.
- C. Use the Parenthesis feature: drag-and-drop rules in the correct order between parenthesis in Filter Designer.
- D. You can only order the rules in the top-down order in which Responsys willexecute them.
Correct Answer: D 🗳️
You are configuring a supplemental data import and thefirst row of the file contains the names of the columns in which you are importing.
What must you do to configure this file property?
- A. In the import configuration, select the "First line contains column names" check box.
- B. In the field mapper screen, select the "Columns Already Included" check box.
- C. Replace the first row of the file with one text string that contains all the column names separated by columns. Then proceed with the import.
- D. You must delete the first row of the file before performing the import. Your file must contain actual data only.
Correct Answer: D 🗳️
Your customer would like an Entry Tracking Variable that is usually not stored. They want it for various programs and it should be stored in a PET table.
How should you achieve this?
- A. Locate the Entry Tracking Variable in the supplemental table and write a SQL statement that inserts the value in the PET table.
- B. It is not possible to store an Entry Tracking variable in a PET table.
- C. Locate the program with the Entry Tracking Variable and configure a Get Data to store the value in the specified PET table.
- D. Locate the program with the Entry Tracking Variable and configure a Set Data to store the value in the specified PET table.
Correct Answer: A 🗳️
A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriberreceives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?
- A. Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.
- B. The purchase transaction is attributed to the first campaign that the recipient opened and clicked.
- C. The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.
- D. The purchase transaction is attributed to both email campaigns.
Correct Answer: C 🗳️
What must you create in order for Responsys to be able to track clicks on links in a campaign?
- A. Insight Link Hashmap
- B. Insight Link Report
- C. Link List
- D. Link Hashmap
- E. Link Table
Correct Answer: E 🗳️
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