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Salesforce PDT-101 certification exam, also known as Essentials of Pardot for Digital Marketers, is designed to test a candidate's knowledge of Pardot's core functionalities and features. PDT-101 exam covers various topics such as lead generation, email marketing, lead qualification, and analytics. By passing the PDT-101 exam, digital marketers can demonstrate their proficiency in using Pardot to drive business growth.
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Salesforce PDT-101 is an exam that is designed to test your knowledge and skills in using Pardot for digital marketing. PDT-101 exam is intended for individuals who are interested in enhancing their marketing knowledge and skills using Pardot. It is also suitable for those who want to gain a competitive edge in the marketing industry.
Reference: https://www.salesforce.com/content/dam/web/en_us/www/documents/classes/ds-pdt101.pdf
| Section | Weight | Objectives |
|---|---|---|
| Salesforce Integration | 20% | - Pardot-Salesforce connector configuration - Custom field mapping and sync rules - Campaign and lead/contact sync - Bi-directional data synchronization |
| Email Marketing and Content | 15% | - Email templates and personalization tags - Dynamic content and A/B testing - Email performance reporting - Email deliverability and compliance |
| Reporting and Analytics | 10% | - Pardot campaign and ROI reporting - Visitor and prospect activity reports - Integration with Salesforce reports |
| Prospect and List Management | 15% | - Static, dynamic, and test lists - Scoring and grading models - Segmentation rules and filters - Prospect records and visitor tracking |
| Pardot Administration and Overview | 15% | - Pardot account setup and navigation - Recycle bin and data governance - Email domains and authentication - User management, roles, and security |
| Automation and Lead Nurturing | 25% | - Page actions and custom redirects - Form handlers and landing pages - Automation rules and completion actions - Engagement programs and drip campaigns |
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