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Salesforce Marketing-Cloud-Consultant (Salesforce Certified Marketing Cloud Consultant) Certification Exam is designed to validate the skills and knowledge of professionals who work with Marketing Cloud. Salesforce Certified Marketing Cloud Consultant (Marketing-Cloud-Consultant日本語版) certification exam is ideal for professionals who want to demonstrate their expertise in designing and implementing marketing strategies using the Salesforce Marketing Cloud. Marketing-Cloud-Consultant-JPN exam covers a range of topics including email marketing, social media marketing, mobile marketing, advertising, and analytics.
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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Customer Journey Design | 18% | - Apply personalization and dynamic content - Implement triggered and real-time journeys - Map customer journeys across channels - Build decision trees and branching logic - Utilize Journey Builder features and best practices |
| Topic 2: Reporting and Analytics | 14% | - Analyze campaign performance - Provide actionable insights and recommendations - Build custom reports and dashboards - Track engagement and conversion metrics - Configure and interpret standard reports |
| Topic 3: Discovery and Design | 18% | - Analyze customer data and segmentation needs - Document current state and desired future state - Identify integration points and data flows - Gather requirements and understand business objectives - Define success metrics and KPIs |
| Topic 4: Marketing Cloud Configuration | 18% | - Set up users, roles, and permissions - Configure account settings and business units - Manage sender profiles and deliverability settings - Configure lists and populations - Implement data management and data extensions |
| Topic 5: Email Marketing | 18% | - Configure AMPscript for dynamic content - Implement A/B testing andsend time optimization - Apply template and content block strategies - Create and optimize email content - Ensure deliverability and inbox placement |
| Topic 6: Automation and Data Management | 14% | - Configure imports and exports - Implement SQL activities for data processing - Build and manage automation workflows - Manage contact data and data hygiene - Utilize automation studio effectively |
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