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The Salesforce MKT-101 exam covers a range of topics such as Marketing Cloud basics, email marketing, mobile messaging, advertising, and data management. It helps candidates to gain a deep understanding of the Marketing Cloud platform and how it can be used to create effective customer journeys.
Salesforce MKT-101 exam is an online, proctored exam, which means you can take it from anywhere, as long as you have a stable internet connection. MKT-101 exam fee is $200, and you can take the exam multiple times if you don't pass on the first attempt. However, you will have to pay the exam fee for each attempt.
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The MKT-101 certification exam is ideal for professionals who have experience with Salesforce Marketing Cloud and want to advance their skills and knowledge. It is also suitable for individuals who are looking to enhance their resumes or advance their careers in the marketing industry. By passing MKT-101 exam, candidates can demonstrate their proficiency in Marketing Cloud and differentiate themselves from other job applicants.
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| Section | Objectives |
|---|---|
| Marketing Automation | - Journey Builder
|
| Message Testing, Delivery, and Email Marketing Best Practices | - Email optimization
|
| Subscriber and Data Management | - Audience management
|
| Email Message Design and Creation | - Email content development
|
| Administration | - Account configuration
|
| Introduction to Salesforce Marketing Cloud | - Marketing Cloud overview
|
| Analytics and Troubleshooting | - Performance analysis
|
| Summary | - Course review
|
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