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Salesforce EEB-101 is a certification exam designed to test the expertise of email marketers in the Salesforce Marketing Cloud. EEB-101 exam is primarily aimed at individuals who want to demonstrate their knowledge of email marketing best practices, email design, and email campaign execution using Salesforce Marketing Cloud. EEB-101 exam is designed to test the skills of professionals working in the email marketing industry, and passing it can help them gain recognition for their skills and expertise.
Salesforce EEB-101 (Essentials for Marketing Cloud Email Marketers) Certification Exam is a professional certification program offered by Salesforce. Essentials for Marketing Cloud Email Marketers certification exam is designed for individuals who are interested in pursuing a career in email marketing using Salesforce Marketing Cloud. EEB-101 exam tests the candidate's knowledge of email marketing best practices, email design, subscriber management, data management, and automation using Salesforce Marketing Cloud.
| Section | Weight | Objectives |
|---|---|---|
| Email Marketing Concepts & Best Practices | 20% | - Deliverability and sender reputation - Compliance and regulations (CAN-SPAM, GDPR, CASL) - Email marketing fundamentals - Email design and accessibility best practices |
| Tracking & Reporting | 10% | - Key metrics (open, click, bounce, conversion) - Interpreting results and optimization - Standard reports and dashboards |
| Email Creation & Testing | 25% | - Dynamic content and personalization - Sender authentication (SPF, DKIM, DMARC) - Preview, test send, and validation - Email Studio tools and editors |
| Sending & Automation | 20% | - Guided sends and user-initiated sends - Journey Builder fundamentals - Automation Studio basics - Triggered emails and transactional sends |
| Subscriber & Data Management | 25% | - Segmentation and audience creation - Subscriber status and preferences - Data extensions and list management - Import/export and data quality |
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