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SAP C-C4HMC92 certification exam is designed for individuals who want to validate their expertise in implementing SAP Marketing Cloud solutions using the 1902 version. SAP Certified Technology Associate - SAP Marketing Cloud (1902) Implementation certification is aimed at technology associates who have the necessary knowledge and skills to implement and configure SAP Marketing Cloud solutions for marketing campaigns, customer engagement, and analytics.
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| Languages: | English |
| Sample Questions: | SAP C-C4HMC92 Exam Sample Question |
| Cut Score: | 64% |
| Duration: | 180 mins |
| Level: | Associate |
| Exam: | 80 questions |
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SAP Marketing Cloud solution helps businesses to personalize customer experiences and optimize marketing campaigns across different channels. It provides a range of features such as segmentation, lead management, campaign management, and analytics. The C_C4HMC92 exam covers these topics and more, ensuring that certified professionals have a solid understanding of all aspects of the SAP Marketing Cloud solution.
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Preparing for the SAP C_C4HMC92 certification exam requires a solid understanding of SAP Marketing Cloud and its various components. Candidates can take advantage of SAP's official training courses and certification materials, as well as third-party study guides and practice exams. With the right preparation and dedication, professionals can pass the SAP C_C4HMC92 exam and demonstrate their expertise in implementing SAP Marketing Cloud solutions.
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Dynamic Customer Profiling | >12% | - Data model and enhancement - Predictive Studio and Score Builder - Best Record concept - Sentiment engagement |
| Topic 2: Administration Tasks | 8% - 12% | - Marketing object lifecycle - Self-service configuration - Workflow setup - Contact anonymization - User and role management |
| Topic 3: Lead and Account Based Marketing | <8% | - Lead stage definition - Lead processing and tracking - Account-based marketing setup |
| Topic 4: Marketing Planning and Performance | <8% | - Marketing calendar - Budget and spend planning - Planning model setup |
| Topic 5: Analytics and Reporting | <8% | - Marketing Executive Dashboard - Standard reports and KPIs - White space analysis |
| Topic 6: Commerce Marketing | <8% | - Product and offer recommendations - Webshop segmentation - Re-marketing scenarios |
| Topic 7: Integration and Data Upload | 8% - 12% | - Integration with SAP Cloud for Customer - Standard integration scenarios - Data upload and replication - Integration with SAP Commerce Cloud - Integration error monitoring |
| Topic 8: Extensibility | 8% - 12% | - Configuration extensions - Custom fields and logic - Extensibility options |
| Topic 9: Segments, Campaigns and Journeys | >12% | - Marketing permissions and suppression rules - Target group types - Segmentation modeling - Personalized content creation - Campaign categories and execution |
| Topic 10: Onboarding and Getting Started | 8% - 12% | - System overview and navigation - Core functionality introduction - Initial configuration |
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