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| Section | Weight | Objectives |
|---|---|---|
| Intangible Deliverables | 26% | - Governance and mindset - Culture and capability building - Stakeholder alignment - Change and adoption enablement |
| Tools and Artifacts | 23% | - Decision-making tools - Documentation and visualization - Design frameworks and methods - Strategy mapping and modeling |
| Value Design | 32% | - Value measurement and outcomes - Ethics and value alignment - Strategic direction and rationale - Context and innovation impact |
| Leveraging Adjacent Roles and Skills | 19% | - Integrating UX and technical perspectives - Collaboration with architects and designers - Working with product and business teams - Leading cross-functional work |
1. Claud Kicks (CK) has launched a new online store with special emphasis on improving user experience.
Which metric should be used to measure user experience improvements achieved as on outcome of the redesign?
A) Net Adoption Score (NAS)
B) Increased transaction volume
C) Customer Satisfaction Score (CSAT)
2. project team at Cloud Kicks framed this design challenge: "How might we help our customers amidst supply chain interruptions?
What information is missing that belongs in all well-written challenge statements?
A) The hypothesis for the solution
B) The persona being designed for
C) The desired outcome
3. A strategy designer is working with a group of developers who have yet to buy into the team design process.
What should the strategy designer to do to engage them more?
A) Invite the developers to lead the conversation for synthesis and persona development.
B) Conduct interviews with developers to gather insights on process approaches.
C) Facilitate a workshop on ideating and sketching with the core team members.
4. A Sale5force Architect is asked to engage and help facilitate a journey mapping workshop with a strategy designer. The architect is unsure how it will help in the creation of deliverables they are required to produce.
What value should the architect get by engaging in this workshop?
A) A journey map will allow the developers to start building.
B) A journey mapping exercise will provide ail of their technical requirements.
C) A journey map allows for the creation of a solution architecture diagram.
5. The brand team has spotted some customers sharing their personalized Cloud Kicks footwear on social networks. The strategy designer wants to invite these customers to a co-creation workshop for a new loyalty program being developed.
What is a direct outcome of co-creating with customers?
A) Increased adoption of the loyalty program
B) Increased speed of the design process
C) Increased sales of custom footwear
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B | Question # 3 Answer: C | Question # 4 Answer: C | Question # 5 Answer: A |
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