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Oracle 1Z0-340-21 certification exam, also known as the Oracle Eloqua Marketing 2021 Implementation Essentials exam, is designed for marketing professionals who want to demonstrate their expertise in implementing and managing marketing automation solutions using Oracle Eloqua. 1Z0-340-21 exam is intended for individuals who have a solid understanding of marketing automation concepts, as well as experience with Oracle Eloqua.
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Oracle 1Z0-340-21 exam is designed for professionals who want to validate their knowledge and skills in implementing Oracle Eloqua Marketing 2021. 1Z0-340-21 exam is a part of the Oracle Certified Implementation Specialist certification and helps candidates gain recognition as experts in Oracle Eloqua Marketing 2021. 1Z0-340-21 exam validates the candidate's ability to design, implement, and manage Oracle Eloqua Marketing 2021 solutions.
Reference: https://education.oracle.com/oracle-eloqua-marketing-2021-implementation-essentials/pexam_1Z0-340-21
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Implementation Overview | 15% | - Implementation documents and client roles - Implementation milestones and deliverables |
| Topic 2: Integrations and Reporting | 15% | - Supported CRM integrations and components - Closed-loop reporting configuration |
| Topic 3: Automation, Tracking & Assets | 20% | - Campaign Canvas and Program Builder - Web tracking script implementation - Form, landing page, and microsite configuration - Eloqua AI capabilities |
| Topic 4: Security and Administration | 15% | - User creation and security groups - Asset permissions and contact-level security |
| Topic 5: Email and Deliverability | 15% | - Email configuration and personalization - Deliverability setup and monitoring - Subscription and preference management |
| Topic 6: Data Model and Management | 20% | - Contact/account fields, views, and custom objects - Eloqua data objects and relationships - Data import, export, standardization, and prioritization |
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