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To become a Marketo Certified Expert, candidates must pass the Marketo MCE Certification Exam. MCE exam is available online and can be taken at any time. Candidates must register for the exam and pay a fee to take the test. Once the exam is passed, the candidate will receive a Marketo Certified Expert certificate, which they can use to showcase their skills and expertise in Marketo marketing automation.
Reference: https://go.marketo.com/rs/561-HYG-937/images/MarketoMCEPrepGuide2.pdf
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Marketo MCE (Marketo Certified Expert) Certification Exam is a professional certification offered by Marketo, a leading marketing automation software company. The MCE certification is designed to test the knowledge and skills of marketing professionals in using Marketo's marketing automation software to create and execute successful marketing campaigns.
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| Section | Weight | Objectives |
|---|---|---|
| Email, Landing Pages & Personalization | 16% | - A/B testing and champion/challenger campaigns - Progressive profiling and personalization - Asset creation, templates and tokens |
| Lead & Data Management | 20% | - Database segmentation and smart lists - Lead lifecycle, status transitions and scoring - Data quality, deduplication and imports |
| System Administration & Integrations | 18% | - Field management and configuration - CRM sync and platform integrations - User roles, permissions and workspace settings |
| Program Fundamentals & Campaign Execution | 30% | - Program types, channels, statuses and progression - Engagement programs and nurture streams - Smart campaign triggers, filters and flow logic |
| Reporting & Analytics | 16% | - Program performance and revenue cycle analytics - Attribution models and dashboard interpretation - Standard and custom report types |
845 Customer ReviewsCustomers Feedback (* Some similar or old comments have been hidden.)However, there were about 7 new MCE questions out of the dumps.
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