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The Meta Certified Digital Marketing Associate certification exam is conducted online and consists of 60 multiple-choice questions. 100-101 exam duration is 75 minutes, and you need to score 700 out of 1000 to pass the exam. 100-101 exam fee is $150, and you can take the exam from anywhere in the world. Upon passing the exam, you will receive a digital certificate that you can showcase on your resume and social media profiles.
Facebook 100-101 exam is a valuable certification for individuals looking to demonstrate their proficiency in digital marketing and advance their careers in this field. With its focus on Facebook advertising and social media marketing, this certification can be particularly valuable for individuals looking to specialize in these areas. By preparing thoroughly for the exam and passing it successfully, individuals can gain recognition for their expertise and increase their opportunities for career growth and advancement.
Reference: https://www.facebook.com/business/learn/certification/exams/100-101-exam#
| Section | Weight | Objectives |
|---|---|---|
| Value of Meta Technologies | 15% | - Business benefits of Meta marketing solutions - Overview of Meta platforms |
| Create and Manage Ads | 25% | - Privacy policies and ad guidelines - Build campaigns in Ads Manager - Placement and delivery options |
| Reporting and Measurement | 15% | - Basic attribution concepts - Interpret results and optimize - Key performance metrics |
| Advertising Fundamentals | 25% | - Campaign structure and objectives - Ad formats and creative best practices - Budgeting, scheduling and bidding - Targeting and audience types |
| Establish Business Presence | 20% | - Configure Ad Account and Meta Pixel - Create and manage Meta Business Account - Set up Facebook Page, Instagram Business Account |
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